Une odeur, un souvenir, une émotion... Chez Monsavon, certains parfums nous rappellent les moments qui comptent: la s
Monsavon · Instagram · 363.5K views
Personal Care Trends on Instagram This Week (October 2026)
What's trending in personal care and household products this week.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | partnership / collab / co-branding | +464% | 22 | 921.8K |
| 2 | brand awareness / brand storytelling | +239% | 31 | 524K |
| 3 | seasonal or holiday | -20% | 15 | 83.1K |
| 4 | influencer marketing | -81% | 16 | 266.3K |
| 5 | product launch | -85% | 17 | 462.1K |
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Top personal care posts this week
It’s getting tense and BALD in here… 🧑🦲 Get your own Mr. Mitt today with the Harry’s X Sc
Scrub Daddy Inc. · Instagram · 306.2K views
La Mission Santé Dentaire fait étape dans plusieurs villes d’Île-de-France avec des animations gratuites au
Oral-B · Instagram · 228.7K views
#Ad Back-to-school is busy, but this was the best kind of busy💙 I joined + to celebrate a special
Lysol · Instagram · 117.4K views
#GainPartner I play a lot of roles so staying fresh is the one thing I don’t play about… I need that GAIN GRINCHmas Chee
Gain · Instagram · 42K views
A special moment for the next generation of athletes 🫶 Proud to team up with to surprise Khriz Alvarez
P&G · Instagram · 42K views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds. Figures are rounded and the page is updated weekly.
Frequently asked questions
What is trending in personal care on Instagram right now?
The fastest-rising personal care topic this week is "partnership / collab / co-branding", up +464% in views week-over-week with 921.8K views across 22 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official personal care brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, after the weekly scan of brand channels. Subscribers also get per-brand and per-post breakdowns.