To celebrate the launch of our new tinted lip balm (in an irresistibly new & improved formula) we let people walking by
Wild · Instagram · 276.6K views
Personal Care Trends on Instagram This Week (October 2026)
What's trending in personal care and household products this week.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | product launch | +405% | 12 | 559.6K |
| 2 | brand awareness / brand storytelling | +396% | 33 | 512.1K |
| 3 | seasonal or holiday | +387% | 13 | 279.7K |
| 4 | influencer marketing | +180% | 11 | 306K |
| 5 | educational or how-to | -48% | 9 | 57.4K |
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Top personal care posts this week
#Ad Spent some time making fall magic with ❤️ New Lysol Air Sanitizer Apple Cinnamon scent kills 99.9% of odor-causing b
Lysol · Instagram · 237.7K views
The Daddy Has Entered… 👊 #scrubdaddy #cleanertainment
Scrub Daddy Inc. · Instagram · 198.7K views
No supplements, no protocols, just a good dose of joy 🤍 Joy is actual medicine. It lowers stress hormones, boosts immun
Branch Basics · Instagram · 23.2K views
Saving money from affordable home fragrances and homemade PSLs 💅🎃 #AirWickPartner #Ad #PumpkinSpice #pumpkinspicelatte
Air Wick · Instagram · 21.1K views
this is how life sounds when we’re having a good hair day // featuring #TRESPartner
Tresemmé · Instagram · 14.4K views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds. Figures are rounded and the page is updated weekly.
Frequently asked questions
What is trending in personal care on Instagram right now?
The fastest-rising personal care topic this week is "product launch", up +405% in views week-over-week with 559.6K views across 12 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official personal care brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, after the weekly scan of brand channels. Subscribers also get per-brand and per-post breakdowns.