#oldspice_partner JSN FOR THE WIN! the @oldspice x @jaxsnj takeover at @seahawks training camp was one for the books. ge
Old Spice · Instagram · 1.1M views
Personal Care Trends on Instagram This Week (August 2026)
What's trending in personal care and household products this week.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | event promotion | +10669% | 12 | 1.1M |
| 2 | partnership / collab / co-branding | +222% | 11 | 1.1M |
| 3 | brand awareness / brand storytelling | +10% | 32 | 48.9K |
| 4 | influencer marketing | -18% | 14 | 1.2M |
Top personal care posts this week
Hot days on the subway call for Degree! 🚊 🥵 @lrndvs
Degree · Instagram · 133K views
The Scent of Your Dreams shoot went like this... as told by the Brand Manager & Community Manager of Herbal Essences ☁️�
Herbal Essences · Instagram · 46.6K views
That’s a wrap on the 2026 @disabilityin Global Conference & Expo! 💙 P&G employee Abbie Stone brought us along for an i
P&G · Instagram · 6.7K views
What’s your curl routine cocktail? #TRESemmeCurlCollective #TRESPartner
Tresemmé · Instagram · 6.3K views
Reliable, fresh and always there when you need it! 😁 #Febreze
Febreze · Instagram · 5.8K views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
Track every personal care metric, live
Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is trending in personal care on Instagram right now?
The fastest-rising personal care topic this week is "event promotion", up +10669% in views week-over-week with 1.1M views across 12 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official personal care brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.