From our world to theirs: the Maison’s most untamed animals are pleased to invite you into the wild. #CartierIntoTheWild
Cartier · Instagram · 82.1M views
Luxury Trends This Week (September 2026)
What's moving in luxury and beauty this week: the topics gaining views fastest, plus the posts that did the biggest numbers.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | phoebe bridgers | +392105% | 14 | 7.8M |
| 2 | sadie sink | +219914% | 32 | 117.7M |
| 3 | test drive event | +185926% | 12 | 3.4M |
| 4 | bra | +151676% | 8 | 4.1M |
| 5 | haider ackermann | +97867% | 14 | 2.9M |
See all rising luxury topics
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Top luxury posts this week
In the perfect fit, nothing else matters. @sadiesink_ in the 90s Straight Jean. The fit of the decade, renewed for now
Calvin Klein · Instagram · 30.3M views
A love like this was made to be shared. @aliciakeys introduces a love story untold – until now. New York in Moncler:
Moncler · Instagram · 23.1M views
coloring my hair with a hair color printer from @zuvilife 💗 use code JENNIFER20 for $20 off ✨ #zuvicolorbox #hairdyepri
Zuvi · Instagram · 19.9M views
treble maker mascara for the final show of the eternal sunshine tour ♡
r.e.m. beauty · Instagram · 15.9M views
Between reality and reverie. #MiuMiu #MiuMiuFW26
Miu Miu · TikTok · 15.5M views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
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Start free trial →Frequently asked questions
What is trending in luxury on social media right now?
The fastest-rising luxury topic this week is "phoebe bridgers", up +392105% in views week-over-week with 7.8M views across 14 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official luxury brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.