who’s being a butter gloss for halloween? 🙋♀️ and i are! - #nyxcosmetics #nyxprofessionalmakeup #diy #halloween #makeu
NYX Cosmetics · Instagram · 20.8M views
Luxury Trends This Week (October 2026)
What's moving in luxury and beauty this week: the topics gaining views fastest, plus the posts that did the biggest numbers.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | lisa rinna | +152960% | 11 | 3.2M |
| 2 | heidi klum | +145522% | 11 | 1.7M |
| 3 | osaka | +142837% | 9 | 1.7M |
| 4 | taylor swift | +31613% | 39 | 14.8M |
| 5 | egypt | +30816% | 9 | 1.9M |
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Top luxury posts this week
3 Halloween hairstyles you NEED to try 🎃👻 Cute, festive, and perfect for adding a little spooky fun to toddler hair th
HALLY · Instagram · 16.9M views
The hardest part? Choosing just one. discovers a world where every Jacob & Co. creation is impossible to resist. #jacoba
Jacob & Co · Instagram · 14.6M views
Victory Travels in Louis Vuitton. A shared pursuit of excellence carries the House and Real Madrid into the second year
Louis Vuitton · Instagram · 10.3M views
Not everyone fits in. Raffle opens tomorrow at 7AM PST. dir. by me and
Nike · Instagram · 9.6M views
Landmark style #Burberry
Burberry · TikTok · 9.4M views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds. Figures are rounded and the page is updated weekly.
Frequently asked questions
What is trending in luxury on social media right now?
The fastest-rising luxury topic this week is "lisa rinna", up +152960% in views week-over-week with 3.2M views across 11 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official luxury brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, after the weekly scan of brand channels. Subscribers also get per-brand and per-post breakdowns.