Crush in the city. Captivating and instinctive, COCO MADEMOISELLE—embodied by Gracie Abrams—reveals her true self during
Chanel · Instagram · 17.9M views
Luxury Trends This Week (August 2026)
What's moving in luxury and beauty this week: the topics gaining views fastest, plus the posts that did the biggest numbers.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | gracie abrams | +425553% | 17 | 28M |
| 2 | malibu | +87687% | 20 | 2.7M |
| 3 | lgbtq+ advocacy | +66542% | 9 | 1.2M |
| 4 | bad bunny | +63377% | 9 | 12.1M |
| 5 | toothpaste | +54646% | 18 | 1.5M |
See all rising luxury topics
Start free trial →Full rankings · every brand · every platform · updated weekly
Top luxury posts this week
the eternal sunshine glow ⋆ ˚｡ cheek combo: ⋆miss mercury highlight topper ⋆fembot fatale sweet dreams eyeshadow quad
r.e.m. beauty · Instagram · 14.5M views
@Badbunnypr, his four-year-old beagle Sansa Martínez Berlingeri, and Italian food? Our dream #Dogue date. Tap the link i
Vogue · Instagram · 10.7M views
Just a man and his best friend. In head-to-toe #BottegaVeneta, #JacobElordi arrived at the London premiere of #TheDogSta
Vogue UK · Instagram · 6.3M views
@MadelynCline is officially unemployed after @OBX S5 drops on @Netflix tomorrow, and in this economy? A true Pogue’s nex
InStyle · Instagram · 5.8M views
See you on campus. Shop Gant x Yale University at gant.com.
Gant · TikTok · 5.7M views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
Track every luxury metric, live
Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is trending in luxury on social media right now?
The fastest-rising luxury topic this week is "gracie abrams", up +425553% in views week-over-week with 28M views across 17 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official luxury brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.