Best Beauty Brands in 2026, Ranked by Real Social Media Data
The beauty brands people watch most, ranked by views and engagement across YouTube, TikTok and Instagram. Updated every week from live channel data. The table below covers 1240+ tracked beauty brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  r.e.m. beauty | 82M | 1.9M | 2.4% |
| 2 |  Huda Beauty | 50.5M | 1.2M | 2.3% |
| 3 |  Kama Ayurveda | 28M | 33.6K | 0.1% |
| 4 |  Rare Beauty | 27.2M | 1.5M | 5.4% |
| 5 |  Kylie Cosmetics | 25.1M | 559.4K | 2.2% |
| 6 |  amika | 22.3M | 27.9K | 0.1% |
| 7 |  ONE/SIZE by Patrick Starrr | 19.4M | 199.9K | 1.0% |
| 8 |  Fenty Beauty | 16.9M | 694.8K | 4.1% |
| 9 |  Natasha Denona | 16.6M | 187.7K | 1.1% |
| 10 |  Kiko Milano | 14.3M | 465.9K | 3.3% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders beauty brands by total content views over the trailing 30 days, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.
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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is the most popular beauty brand in 2026?
r.e.m. beauty currently leads the ranking with 82M views across YouTube, TikTok, and Instagram over the last 30 days, according to Submarine.ai's weekly measurement.
How are these beauty brands ranked?
By measured performance: total video and post views over the trailing 30 days across YouTube, TikTok, and Instagram. Submarine.ai tracks 1240+ beauty brands continuously, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.