Social Media Benchmarks
How does your engagement compare? Median engagement rates by industry, category and platform, calculated every week from millions of real brand posts.
Last updated · refreshed weekly from Submarine.ai data
- Social Media Engagement Rates by IndustryMedian engagement rates by industry and platform, calculated every week from real brand posts. Use them to judge whether your numbers are good.
- Luxury & Beauty engagement benchmarksEngagement rate benchmarks for luxury and beauty brands, broken down by category and platform.
- Food & Beverage engagement benchmarksEngagement rate benchmarks for food and drink brands, by category and platform.
- Automotive engagement benchmarksEngagement rate benchmarks for car brands, by platform.
- Finance & Insurance engagement benchmarksEngagement rate benchmarks for banks, insurers and financial brands.
- Retail engagement benchmarksEngagement rate benchmarks for retailers, by category and platform.
- Personal Care & Household engagement benchmarksEngagement rate benchmarks for personal care and household brands.
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