Best Affordable Beauty Brands in 2026, Ranked by Real Social Media Data
Drugstore and mass-market beauty brands ranked by their audience numbers on social media. The table below covers 100+ tracked affordable beauty brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  r.e.m. beauty | 82M | 1.9M | 2.4% |
| 2 |  Kiko Milano | 14.3M | 465.9K | 3.3% |
| 3 |  MONDAY Haircare | 10M | 93.5K | 0.9% |
| 4 |  Urban Decay | 9.9M | 378.9K | 3.8% |
| 5 |  NYX Cosmetics | 9.9M | 226.7K | 2.3% |
| 6 |  OPI | 8.1M | 206.4K | 2.6% |
| 7 |  Bubble | 7.7M | 297.6K | 3.9% |
| 8 |  REFY | 7.5M | 112.6K | 1.5% |
| 9 |  Mermade Hair | 7.5M | 61.3K | 0.8% |
| 10 |  Viktoria Beckham | 7.1M | 108.6K | 1.5% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders affordable beauty brands by total content views over the trailing 30 days, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.
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Start free trial →Frequently asked questions
What is the most popular affordable beauty brand in 2026?
r.e.m. beauty currently leads the ranking with 82M views across YouTube, TikTok, and Instagram over the last 30 days, according to Submarine.ai's weekly measurement.
How are these affordable beauty brands ranked?
By measured performance: total video and post views over the trailing 30 days across YouTube, TikTok, and Instagram. Submarine.ai tracks 100+ affordable beauty brands continuously, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.