Best Yacht Brands in 2026, Ranked by Real Social Media Data
Yacht builders ranked by the audience their content reaches. The table below covers 20+ tracked yacht brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Galati Yacht Sales | 2.5M | 44.4K | 1.8% |
| 2 |  HMY | 719K | 23.8K | 3.3% |
| 3 |  Denison | 327.8K | 13.2K | 4.0% |
| 4 |  Northrop and Johnson | 224.3K | 17.3K | 7.7% |
| 5 |  Kitson Yachts | 170.7K | 5.9K | 3.5% |
| 6 |  Fraser | 113.5K | 23.1K | 20% |
| 7 |  IYC | 112.5K | 7.8K | 6.9% |
| 8 |  Edmiston | 77.8K | 249 | 0.3% |
| 9 |  Rick Obey Yacht Sales | 71.1K | 3.5K | 4.9% |
| 10 |  TWW Yachts | 56.9K | 5.3K | 9.4% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders yacht brands by total content views over the trailing 30 days, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.
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Start free trial →Frequently asked questions
What is the most popular yacht brand in 2026?
Galati Yacht Sales currently leads the ranking with 2.5M views across YouTube, TikTok, and Instagram over the last 30 days, according to Submarine.ai's weekly measurement.
How are these yacht brands ranked?
By measured performance: total video and post views over the trailing 30 days across YouTube, TikTok, and Instagram. Submarine.ai tracks 20+ yacht brands continuously, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.