Niche Beauty Brands Ranked by Social Media Views, 2026
Independent and niche beauty labels ranked by the audience they reach. A good way to spot which indie brands are breaking through. The table below covers 260+ tracked niche beauty brands.
Last updated · refreshed weekly from Submarine.ai data
Top 5 niche beauty brands by social media views, 30 days to October 6th 2026: 1. LORD MILANO (3.6M), 2. SK-II (3.2M), 3. Marcel Franck (2.2M), 4. JEFFREE STAR COSMETICS (1.9M), 5. AJMAL (1.6M).
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  LORD MILANO | 3.6M | 8K | 0.22% |
| 2 |  SK-II | 3.2M | 113.9K | 0.58% |
| 3 |  Marcel Franck | 2.2M | 118K | 5.3% |
| 4 |  JEFFREE STAR COSMETICS | 1.9M | 18K | 0.95% |
| 5 |  AJMAL | 1.6M | 6.5K | 0.32% |
| 6 |  SUPERZ. BUDAPEST | 1.6M | 7.1K | 0.45% |
| 7 |  Lemme | 1.4M | 51.5K | 2.7% |
| 8 |  THEN THERE | 1M | 44.7K | 4.3% |
| 9 |  Lattafa | 989.5K | 65.1K | 5.1% |
| 10 |  Westman Atelier | 878.1K | 41.6K | 2.9% |
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Methodology
Submarine.ai tracks official brand channels on YouTube, TikTok and Instagram. This ranking orders niche beauty brands by total views over the trailing 30 days, with engagement and engagement rate shown for context. Figures are rounded and the ranking is updated weekly.
Views are the views recorded on posts published in the trailing 30 days. Engagement is likes plus comments on those posts. Engagement rate is engagement divided by views. Each platform reports these numbers in its own way, so compare like with like. Only official brand channels count.
Frequently asked questions
Which niche beauty brand had the most social media views in 2026?
In the latest weekly measurement LORD MILANO had the most views across YouTube, TikTok and Instagram: 3.6M on posts published in the last 30 days. This is measured views, not a popularity poll.
How are these niche beauty brands ranked?
By total views over the trailing 30 days across YouTube, TikTok and Instagram on official brand channels. Submarine.ai tracks 260+ niche beauty brands, and the order comes from their measured views.
How often is this ranking updated?
Every week, after the weekly scan of brand channels. The date at the top of the page shows the latest update.