Top Niche Beauty Brands on YouTube in 2026, Ranked by Views
Independent and niche beauty labels ranked by the audience they reach. A good way to spot which indie brands are breaking through. The table below covers 30+ tracked niche beauty brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  SUPERZ. BUDAPEST | 250.2K | 3.3K | 1.3% |
| 2 |  SLY JOHN'S LAB PARFUMS | 48.3K | 3.9K | 8.1% |
| 3 |  AJMAL | 38.2K | 88 | 0.2% |
| 4 |  Naseem Perfume | 34.3K | 81 | 0.2% |
| 5 |  Westman Atelier | 8.8K | 307 | 3.5% |
| 6 |  FLOW'S | 5K | 73 | 1.5% |
| 7 |  BASMA | 3.9K | 24 | 0.6% |
| 8 |  parfums de marly | 3.8K | 35 | 0.9% |
| 9 |  Lattafa | 3.7K | 289 | 7.8% |
| 10 |  EVODY PARFUMS | 3.6K | 57 | 1.6% |
Unlock the full niche beauty brands ranking
Start free trial →Full rankings · every brand · every platform · updated weekly
Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders niche beauty brands by total content views over the trailing 30 days on YouTube, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.
Track every niche beauty brands metric, live
Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is the most popular niche beauty brand on YouTube in 2026?
SUPERZ. BUDAPEST currently leads the ranking with 250.2K views on YouTube over the last 30 days, according to Submarine.ai's weekly measurement.
How are these niche beauty brands ranked?
By measured performance: total video and post views over the trailing 30 days on YouTube. Submarine.ai tracks 30+ niche beauty brands continuously, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.