Top Niche Beauty Brands on TikTok in 2026, Ranked by Views
Independent and niche beauty labels ranked by the audience they reach. A good way to spot which indie brands are breaking through. The table below covers 100+ tracked niche beauty brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Lemme | 2.6M | 39.9K | 1.5% |
| 2 |  AJMAL | 1.9M | 2.7K | 0.1% |
| 3 |  SUPERZ. BUDAPEST | 1.7M | 12K | 0.7% |
| 4 |  ATYAB AL MARSHOUD | 1.6M | 38.6K | 2.4% |
| 5 |  Marcel Franck | 1.4M | 99.2K | 7.3% |
| 6 |  Abdul Samad al qurashi | 1.3M | 628 | 0.0% |
| 7 |  THEN THERE | 1.1M | 39.4K | 3.7% |
| 8 |  GIARDINI DI TOSCANA | 870.6K | 947 | 0.1% |
| 9 |  ADAMO PARFUMES | 532.5K | 16K | 3.0% |
| 10 |  OLFACTO LUXURY FRAGRANCE | 183.6K | 1.7K | 0.9% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders niche beauty brands by total content views over the trailing 30 days on TikTok, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.
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Start free trial →Frequently asked questions
What is the most popular niche beauty brand on TikTok in 2026?
Lemme currently leads the ranking with 2.6M views on TikTok over the last 30 days, according to Submarine.ai's weekly measurement.
How are these niche beauty brands ranked?
By measured performance: total video and post views over the trailing 30 days on TikTok. Submarine.ai tracks 100+ niche beauty brands continuously, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.