Top Niche Beauty Brands on Instagram in 2026, Ranked by Views
Independent and niche beauty labels ranked by the audience they reach. A good way to spot which indie brands are breaking through. The table below covers 220+ tracked niche beauty brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  REINE DE SABA | 4.3M | 1.1K | 0.0% |
| 2 |  SUPERZ. BUDAPEST | 1.7M | 14.3K | 0.8% |
| 3 |  House of Bo | 1.5M | 106.2K | 7.1% |
| 4 |  JEFFREE STAR COSMETICS | 933.3K | 1.1K | 0.1% |
| 5 |  MAISON DAHLAWI | 792.7K | 8.6K | 1.1% |
| 6 |  AJMAL | 759K | 15.5K | 2.0% |
| 7 |  Lattafa | 542.3K | 2.4K | 0.4% |
| 8 |  Westman Atelier | 464.2K | 20.8K | 4.5% |
| 9 |  BEGIM | 458.4K | 71 | 0.0% |
| 10 |  Studio Anneloes | 411.3K | 1K | 0.3% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders niche beauty brands by total content views over the trailing 30 days on Instagram, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.
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Start free trial →Frequently asked questions
What is the most popular niche beauty brand on Instagram in 2026?
REINE DE SABA currently leads the ranking with 4.3M views on Instagram over the last 30 days, according to Submarine.ai's weekly measurement.
How are these niche beauty brands ranked?
By measured performance: total video and post views over the trailing 30 days on Instagram. Submarine.ai tracks 220+ niche beauty brands continuously, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.