Top Beauty Brands on YouTube in 2026, Ranked by Views
The beauty brands people watch most, ranked by views and engagement across YouTube, TikTok and Instagram. Updated every week from live channel data. The table below covers 340+ tracked beauty brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Truly | 4.2M | 53.5K | 1.3% |
| 2 |  L’Occitane | 4.2M | 27 | 0.0% |
| 3 |  Bubble | 3.6M | 112K | 3.1% |
| 4 |  Matrix | 1.9M | 149.2K | 7.9% |
| 5 |  Milani | 1.2M | 5 | 0.0% |
| 6 |  Mermade Hair | 939K | 7.2K | 0.8% |
| 7 |  Nautica | 932.4K | 6 | 0.0% |
| 8 |  Tree Hut | 915.8K | 26K | 2.8% |
| 9 |  LANEIGE | 677.8K | 34.1K | 5.0% |
| 10 |  The Ordinary | 668.1K | 11.3K | 1.7% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders beauty brands by total content views over the trailing 30 days on YouTube, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.
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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is the most popular beauty brand on YouTube in 2026?
Truly currently leads the ranking with 4.2M views on YouTube over the last 30 days, according to Submarine.ai's weekly measurement.
How are these beauty brands ranked?
By measured performance: total video and post views over the trailing 30 days on YouTube. Submarine.ai tracks 340+ beauty brands continuously, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.