Top Beauty Brands on Instagram in 2026, Ranked by Views
The beauty brands people watch most, ranked by views and engagement across YouTube, TikTok and Instagram. Updated every week from live channel data. The table below covers 1150+ tracked beauty brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  r.e.m. beauty | 76.4M | 5.9M | 4.9% |
| 2 |  Huda Beauty | 68.2M | 2.5M | 3.5% |
| 3 |  Fenty Beauty | 24.2M | 1.3M | 4.2% |
| 4 |  Zuvi | 21.9M | 91.3K | 0.3% |
| 5 |  Kama Ayurveda | 18M | 25.2K | 0.1% |
| 6 |  MAC Cosmetics | 17.5M | 947.1K | 2.9% |
| 7 |  OPI | 13.5M | 326K | 1.9% |
| 8 |  Percy & Reed | 12.6M | 33.9K | 0.2% |
| 9 |  Kiko Milano | 11.8M | 409.3K | 1.5% |
| 10 |  Guerlain | 11.7M | 172.9K | 0.5% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders beauty brands by total content views over the trailing 30 days on Instagram, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.
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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is the most popular beauty brand on Instagram in 2026?
r.e.m. beauty currently leads the ranking with 76.4M views on Instagram over the last 30 days, according to Submarine.ai's weekly measurement.
How are these beauty brands ranked?
By measured performance: total video and post views over the trailing 30 days on Instagram. Submarine.ai tracks 1150+ beauty brands continuously, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.