Retail Trends This Week (September 2026)

This week's retail trends: rising topics and the posts that reached the most people.

Last updated · refreshed weekly from Submarine.ai data

Rising topics this week

#TopicGrowth (WoW)Posts (7d)Views (7d)
1berlin+14599%10382.6K
2paris+9871%133M
3shirt+4427%162.7M
4leggings+3007%112.1M
5halloween+1429%10764.1K

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Full rankings · every brand · every platform · updated weekly

Top retail posts this week

  • Looks like a baguette. Plot twist: it’s not. @thibaut_lefils puts our HOME pieces to good use, with a sweet surprise alo

    Lefties · TikTok · 12.2M views

  • 2026 UTme!キャンペーン 55S(縦)

    Uniqlo · YouTube · 8.5M views

  • Rio said dress up. They said deixa comigo 🙂‍↕️

    Bershka · Instagram · 5.3M views

  • A Creation coming to The Elder Scrolls V: Skyrim   ⚔️09.09.26 ⚔️

    IKEA · TikTok · 4.8M views

  • Trop de bons plans pour la rentrée, ça ne rentrait plus dans la vidéo !​ On se retrouve en magasin pour découvrir toutes

    Bricomarché · Instagram · 4.5M views

  • Surtout quand il y a -30% avec les Jours Picard et Nous Jusqu’au 13 septembre !

    Picard · TikTok · 4M views

Methodology

Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.

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Frequently asked questions

What is trending in retail on social media right now?

The fastest-rising retail topic this week is "berlin", up +14599% in views week-over-week with 382.6K views across 10 posts, according to Submarine.ai's weekly measurement.

How are these trends detected?

Submarine.ai tags and analyzes every post from official retail brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.

How often is this page updated?

Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.

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