Uma nova cidade e infinitas formas de viver e vestir. Nosso capítulo no Rio começa aqui 💚 BERSHKA, agora no BarraShoppi
Bershka · Instagram · 10M views
Retail Trends on Instagram This Week (September 2026)
This week's retail trends: rising topics and the posts that reached the most people.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | denim | +659% | 22 | 18.8M |
| 2 | jacket | +375% | 23 | 18.7M |
| 3 | sneakers | +335% | 14 | 18.3M |
| 4 | jeans | +330% | 24 | 18.9M |
| 5 | garden supplies | +198% | 10 | 520.5K |
See all rising retail topics
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Top retail posts this week
Une allure audacieuse qui bouscule les codes avec style. Disponible en magasin et sur monoprix.fr #Monoprix #Mode #Mo
Monoprix · Instagram · 2M views
Ma thérapie ? Les prunes 💜 À parfaite maturité, elles sont juteuses et savoureuses. Les prunes françaises 🇫🇷 sont
Grand Frais · Instagram · 1.3M views
How we’re returning to the city @vera_gundlach
H&M · Instagram · 1.1M views
The trending Trullo bag, returning soon... Join our waitlist on cos.com to be the first to know when it’s back in stock.
COS · Instagram · 932K views
Le retour de vacances, c’est toujours la même histoire😅 Cette année, on a décidé de jouer ça à Pierre-feuille-ciseaux :
Auchan · Instagram · 876K views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is trending in retail on Instagram right now?
The fastest-rising retail topic this week is "denim", up +659% in views week-over-week with 18.8M views across 22 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official retail brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.