Crush in the city. Captivating and instinctive, COCO MADEMOISELLE—embodied by Gracie Abrams—reveals her true self during
Chanel · Instagram · 17.9M views
Fashion Trends This Week (August 2026)
This week's fashion trends, based on which topics are gaining views fastest across brand channels.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | tulle | +10195% | 15 | 837.6K |
| 2 | sandals | +4667% | 8 | 1.2M |
| 3 | tweed | +2332% | 9 | 4.6M |
| 4 | paris | +2187% | 19 | 26.1M |
| 5 | suit | +470% | 12 | 73K |
See all rising fashion topics
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Top fashion posts this week
See you on campus. Shop Gant x Yale University at gant.com.
Gant · TikTok · 5.7M views
Driving rain #Burberry
Burberry · TikTok · 3.4M views
A multifaceted icon FENDI Ambassador MINA embodies a new iteration of the Baguette® 26424 relaunched by Maria Grazia Chi
Fendi · Instagram · 3.1M views
Comfort, built from the sole up. Every step begins with comfort. The Slam Break’s signature « Absorption de Shock » tec
Lacoste · Instagram · 2.8M views
Somehow, she becomes everyone's Favorite! #JeanPaulGaultier#jpgperfume
Jean-Paul Gaultier · TikTok · 2.6M views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is trending in fashion on social media right now?
The fastest-rising fashion topic this week is "tulle", up +10195% in views week-over-week with 837.6K views across 15 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official fashion brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.