Crush in the city. Captivating and instinctive, COCO MADEMOISELLE—embodied by Gracie Abrams—reveals her true self during
Chanel · Instagram · 17.9M views
Fashion Trends on Instagram This Week (August 2026)
This week's fashion trends, based on which topics are gaining views fastest across brand channels.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | linen | +1724% | 18 | 775.4K |
| 2 | paris | +1607% | 12 | 19.3M |
| 3 | shirt | +817% | 13 | 165.7K |
| 4 | italy | +236% | 13 | 306.8K |
| 5 | blazer | +219% | 16 | 167.6K |
See all rising fashion topics
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Top fashion posts this week
A multifaceted icon FENDI Ambassador MINA embodies a new iteration of the Baguette® 26424 relaunched by Maria Grazia Chi
Fendi · Instagram · 3.1M views
Comfort, built from the sole up. Every step begins with comfort. The Slam Break’s signature « Absorption de Shock » tec
Lacoste · Instagram · 2.8M views
The road to the runway starts now. Introducing our first-ever docuseries—Angels Among Us—which follows the journey of fi
Victoria’s Secret · Instagram · 2M views
A denim dream. @jennierubyjane wore custom Calvin Klein Collection for the Summer Sonic Festival in Tokyo.
Calvin Klein · Instagram · 1M views
Real chefs get sweaty. Dominic Sessa visits Antonio Banderas in his hometown of Malaga for a Bourdain-inspired crash cou
Antonio Banderas · Instagram · 959.8K views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is trending in fashion on Instagram right now?
The fastest-rising fashion topic this week is "linen", up +1724% in views week-over-week with 775.4K views across 18 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official fashion brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.