Director's Chair | Old Spice NFL Collection
Old Spice · YouTube · 1.5M views
Personal Care Trends This Week (October 2026)
What's trending in personal care and household products this week.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | product launch | +1693% | 30 | 2.2M |
| 2 | partnership / collab / co-branding | +926% | 17 | 1.5M |
| 3 | seasonal or holiday | +276% | 25 | 300.6K |
| 4 | influencer marketing | +99% | 27 | 314.3K |
| 5 | event promotion | -6% | 10 | 38.6K |
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Top personal care posts this week
To celebrate the launch of our new tinted lip balm (in an irresistibly new & improved formula) we let people walking by
Wild · Instagram · 276.6K views
#Ad Spent some time making fall magic with ❤️ New Lysol Air Sanitizer Apple Cinnamon scent kills 99.9% of odor-causing b
Lysol · Instagram · 237.7K views
The Daddy Has Entered… 👊 #scrubdaddy #cleanertainment
Scrub Daddy Inc. · Instagram · 198.7K views
On a succombé à la trend des strass… parce que le duo Colgate Max White Purple mérite de briller autant que vos sourires
Colgate · TikTok · 180.9K views
Enter the Brite Side of Clean with Scotch-Brite™
Scotch-Brite · YouTube · 134.3K views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds. Figures are rounded and the page is updated weekly.
Frequently asked questions
What is trending in personal care on social media right now?
The fastest-rising personal care topic this week is "product launch", up +1693% in views week-over-week with 2.2M views across 30 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official personal care brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, after the weekly scan of brand channels. Subscribers also get per-brand and per-post breakdowns.