Take us back to the Bounce Summer Club. 🙌
Tresemmé · Instagram · 91.6K views
Personal Care Trends This Week (September 2026)
What's trending in personal care and household products this week.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | seasonal or holiday | +295% | 8 | 89.2K |
| 2 | influencer marketing | -44% | 34 | 97K |
| 3 | event promotion | -84% | 10 | 111.8K |
| 4 | brand awareness / brand storytelling | -88% | 58 | 189K |
| 5 | product launch | -96% | 25 | 31.9K |
Top personal care posts this week
It’s National Toilet Paper Day, so we’re making it official: #GirlsGo2. 💩 We eat. We digest. We poop. It’s literally ho
Charmin · TikTok · 83.6K views
#DawnPROPLUSPartner The cookies might be the fun part, but the cleanup is VERY real 😂🍪🧼 Dawn PRO PLUS helps us tackle
P&G PRO · Instagram · 26.5K views
Let’s duel, allergies! 🤠 I’m wearing Always Ultra Thin! #UltraTested #UltraApproved
Always · TikTok · 21.3K views
Parce que ralentir, c’est aussi accorder un peu plus d’attention à ses dents 🪥 *Protection instantanée en 1 minute grâc
Elmex · Instagram · 13.4K views
The ultimate sniff test 👃😂 #Febreze_Partner
Febreze · Instagram · 11.8K views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
Track every personal care metric, live
Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is trending in personal care on social media right now?
The fastest-rising personal care topic this week is "seasonal or holiday", up +295% in views week-over-week with 89.2K views across 8 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official personal care brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.