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influencer marketing Trend Report 2026

influencer marketing drew 5.4B views from 42.6K posts over the charted period, +3810% from the first week to the last.

Last updated · refreshed weekly from Submarine.ai data

Weekly volume

ViewsPostsInvalid Date to Invalid Date
Weekly influencer marketing activity from Invalid Date to Invalid Date. Views peaked the week of Invalid Date at 638.9M. Latest week: 363.5M views across 3529 posts.

Brands driving influencer marketing

#BrandViews (30d)
1Vogue171.5M
2Lefties69.6M
3Nubank45.2M
4Chanel31.6M
5InStyle28.7M

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Full rankings · every brand · every platform · updated weekly

Top posts

  • MJ saves the day... in couture. For the “Spider-Man: Brand New Day” premiere in London, @Zendaya st…Instagram · 63.5M views
  • I COLORED MY CURLS AGAIN.. well a month ago now but also I’ve been on the hunt to find the right pr…Instagram · 21.9M views
  • McDonald's Beverages | Jesser | :30Youtube · 19M views
  • Christopher Nolan? He’s pretty good. Watch Robert Pattinson and Jennifer Lawrence take Vanity Fair’…Instagram · 18.3M views

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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.

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