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influencer marketing Trend Report 2026

influencer marketing drew 5.9B views from 58.9K posts over the charted period, +5117% from the first week to the last.

Last updated · refreshed weekly from Submarine.ai data

Weekly volume

ViewsPostsInvalid Date to Invalid Date
Weekly influencer marketing activity from Invalid Date to Invalid Date. Views peaked the week of Invalid Date at 659M. Latest week: 628.1M views across 4737 posts.

Brands driving influencer marketing

#BrandViews (30d)
1Calvin Klein136.3M
2Vogue130.9M
3Lefties66.6M
4Oikos48M
5Nubank46.8M

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Full rankings · every brand · every platform · updated weekly

Top posts

  • The Impossible Return – OIKOS 15s Commercial 2026Youtube · 46.6M views
  • In the perfect fit, nothing else matters. @sadiesink_ in the 90s Straight Jean. The fit of the deca…Instagram · 30.3M views
  • A love like this was made to be shared.​ @aliciakeys introduces a love story untold – until now.​ N…Instagram · 23.1M views
  • The denim that looks good, no matter what. Sadie Sink in the 90s Straight Jean.Tiktok · 20.8M views

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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.

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