Smell like the man who posterizes--not like the man being posterized. 17 Catches, 189 Yards, and one Tuddy for CeeDee! #
Old Spice · TikTok · 11.6K views
Personal Care Trends on TikTok This Week (October 2026)
What's trending in personal care and household products this week.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | sales or special offers | -1% | 14 | 28.5K |
| 2 | brand awareness / brand storytelling | -94% | 39 | 46.9K |
| 3 | influencer marketing | -95% | 25 | 39K |
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Top personal care posts this week
I fear I’m just like him #gain #thegrinch
Gain · TikTok · 8K views
If you couldn’t make it to Jersey City last weekend head over to our instagram now for a HUGE giveaway!!! 💜 #diapers #f
Luvs · TikTok · 7.3K views
Most of y'all need GilletteLabs Body rn
Gillette · TikTok · 3.5K views
No need to pinch yourself! Shop Cetaphil deals for Prime Day now! #Cetaphil #PrimeDayDeals #PrimeDay #AmazonPrimeDay
Cetaphil · TikTok · 3.2K views
It takes a village 💛 Together with and, we welcomed 30 expecting families in Los Angeles for a day of celebration and s
Pampers · TikTok · 2.5K views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds. Figures are rounded and the page is updated weekly.
Frequently asked questions
What is trending in personal care on TikTok right now?
The fastest-rising personal care topic this week is "sales or special offers", up -1% in views week-over-week with 28.5K views across 14 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official personal care brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, after the weekly scan of brand channels. Subscribers also get per-brand and per-post breakdowns.