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Pantene · TikTok · 682.1K views
Personal Care Trends on TikTok This Week (September 2026)
What's trending in personal care and household products this week.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | event promotion | +12755% | 8 | 692.9K |
| 2 | brand awareness / brand storytelling | +632% | 36 | 817.8K |
| 3 | influencer marketing | +109% | 23 | 44.9K |
Top personal care posts this week
It’s National Toilet Paper Day, so we’re making it official: #GirlsGo2. 💩 We eat. We digest. We poop. It’s literally ho
Charmin · TikTok · 83.6K views
Stay curly. Belmont Cameli // hair by @byaikaflores @MamiTiff | Pop Culture Baddie by @LacyRedway #TRESPartner
Tresemmé · TikTok · 24.9K views
Let’s duel, allergies! 🤠 I’m wearing Always Ultra Thin! #UltraTested #UltraApproved
Always · TikTok · 21.3K views
if the scent isn’t long lasting, I don’t want it #gain #cleantok #laundrytok
Gain · TikTok · 9.2K views
Musk and Moving Chains gets the people going…a long way. Exclusively available at Walmart.
Old Spice · TikTok · 4.3K views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is trending in personal care on TikTok right now?
The fastest-rising personal care topic this week is "event promotion", up +12755% in views week-over-week with 692.9K views across 8 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official personal care brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.