Eyes on the curls.
Tresemmé · TikTok · 3.8M views
Personal Care Trends on TikTok This Week (August 2026)
What's trending in personal care and household products this week.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | influencer marketing | +71785% | 15 | 5.8M |
| 2 | seasonal or holiday | +12628% | 9 | 3.8M |
| 3 | brand awareness / brand storytelling | +1209% | 36 | 1.2M |
| 4 | product launch | +258% | 12 | 5M |
Top personal care posts this week
Parce qu’une bouche en bonne santé passe aussi par des gencives protégées. Avec une routine complète Colgate Total Soin
Colgate · TikTok · 1.2M views
On a passé la journée avec notre ambassadrice Pauline Ferrand‑Prévot et on a (re)découvert la championne mais aussi la p
Skip · TikTok · 1.1M views
don’t tell my boss 😭 #gain #laundrypods #memes
Gain · TikTok · 24K views
Join our 8.8 livestream campaign now ! From now till 8.8 🥰 #88sale #dettol #promo
Dettol · TikTok · 8.9K views
Which one are you choosing?? #Pampers #NewParents #Newborns
Pampers · TikTok · 4.4K views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
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Start free trial →Frequently asked questions
What is trending in personal care on TikTok right now?
The fastest-rising personal care topic this week is "influencer marketing", up +71785% in views week-over-week with 5.8M views across 15 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official personal care brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.