the eternal sunshine glow ⋆ ˚｡ cheek combo: ⋆miss mercury highlight topper ⋆fembot fatale sweet dreams eyeshadow quad
r.e.m. beauty · Instagram · 14.5M views
Beauty Trends This Week (August 2026)
The beauty topics gaining ground this week on YouTube, TikTok and Instagram, with the posts people watched most.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | toothpaste | +54646% | 18 | 1.5M |
| 2 | usa | +25343% | 11 | 1.2M |
| 3 | castor oil | +18827% | 14 | 1.2M |
| 4 | christmas | +11131% | 11 | 247.6K |
| 5 | chris appleton | +4819% | 14 | 1.2M |
See all rising beauty topics
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Top beauty posts this week
MEGA LIVE. August 23rd. 2pm EST ❤️🔥 The Cheirosa Intense Mists drop and we're going live to celebrate. 59, 62, 74. gou
Sol de Janeiro · TikTok · 5.6M views
New launch is really just thaaat good 🙂↔️ Join the drop on 8.19.
Fenty Beauty · Instagram · 4.4M views
Almond Shower Oil & Refill | L'Occitane en Provence
L’Occitane · YouTube · 4.2M views
Love is found in the little things. ❤️ This Rakhi, celebrate your bond with the gift of beauty and wellness - thoughtfu
Kama Ayurveda · Instagram · 4M views
Didthis lip stain pass the test? 🧐What do you think?❤️
Huda Beauty · Instagram · 3.6M views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is trending in beauty on social media right now?
The fastest-rising beauty topic this week is "toothpaste", up +54646% in views week-over-week with 1.5M views across 18 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official beauty brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.