who’s being a butter gloss for halloween? 🙋♀️ and i are! - #nyxcosmetics #nyxprofessionalmakeup #diy #halloween #makeu
NYX Cosmetics · Instagram · 20.8M views
Beauty Trends This Week (October 2026)
The beauty topics gaining ground this week on YouTube, TikTok and Instagram, with the posts people watched most.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | sweden | +7532% | 11 | 98.4K |
| 2 | detangler | +4743% | 8 | 48.7K |
| 3 | morocco | +4684% | 8 | 560.3K |
| 4 | makeup bag | +4473% | 8 | 558.1K |
| 5 | europe | +3401% | 30 | 6.7M |
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Top beauty posts this week
3 Halloween hairstyles you NEED to try 🎃👻 Cute, festive, and perfect for adding a little spooky fun to toddler hair th
HALLY · Instagram · 16.9M views
Glow Recipe x are coming together for an unexpected moment: the limited-edition Glass Balm Duo. Inspired by Buldak’s ico
Glow Recipe · Instagram · 7M views
the petal kit is now available on!ꕤ ꕤ black petal makeup bag ꕤ petal silver keychain ꕤ treble maker 3-in-1 mascara ꕤ mél
r.e.m. beauty · Instagram · 4M views
Maybelline New York - New Super Stay Matte Max Cushion Foundation - Heli
Maybelline · YouTube · 3.4M views
We have a 🚨 SITUATION 🚨 Tune in tomorrow for the broadcast! 👀
KAYALI · Instagram · 3M views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds. Figures are rounded and the page is updated weekly.
Frequently asked questions
What is trending in beauty on social media right now?
The fastest-rising beauty topic this week is "sweden", up +7532% in views week-over-week with 98.4K views across 11 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official beauty brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, after the weekly scan of brand channels. Subscribers also get per-brand and per-post breakdowns.