coloring my hair with a hair color printer from @zuvilife 💗 use code JENNIFER20 for $20 off ✨ #zuvicolorbox #hairdyepri
Zuvi · Instagram · 19.9M views
Beauty Trends This Week (September 2026)
The beauty topics gaining ground this week on YouTube, TikTok and Instagram, with the posts people watched most.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | tokyo | +62340% | 18 | 1.6M |
| 2 | lady gaga | +39336% | 12 | 515.8K |
| 3 | jennifer lopez | +31735% | 11 | 2.7M |
| 4 | rihanna | +18497% | 9 | 3.7M |
| 5 | labor day sale | +16556% | 61 | 804.6K |
See all rising beauty topics
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Top beauty posts this week
treble maker mascara for the final show of the eternal sunshine tour ♡
r.e.m. beauty · Instagram · 15.9M views
she’s hereeee!! @fentybeauty’s Pro Filt’r #FluidFlexFoundation is finally yours 👏🏿. after seeing and researching your
Fenty Beauty · Instagram · 7.1M views
@huda is not here right now… so let me put y’all on 👀 Ultra Snatched collection drops September 10
Huda Beauty · Instagram · 6.3M views
5 second swirl challenge is taken very seriously over here. who do you think won? 🥇👀 💓 Amy 💓 Kayla 💓 Anahi #trul
Truly · Instagram · 5.3M views
Power Wave flowers with the white part in >> without
Bubble · TikTok · 4.9M views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is trending in beauty on social media right now?
The fastest-rising beauty topic this week is "tokyo", up +62340% in views week-over-week with 1.6M views across 18 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official beauty brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.