Maybelline New York - New Super Stay Matte Max Cushion Foundation - Heli
Maybelline · YouTube · 3.4M views
Beauty Trends on YouTube This Week (October 2026)
The beauty topics gaining ground this week on YouTube, TikTok and Instagram, with the posts people watched most.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | india | +129198% | 8 | 7.9M |
| 2 | new york | +58705% | 16 | 6.3M |
| 3 | setting powder | +23758% | 9 | 768.5K |
| 4 | lotion | +2342% | 13 | 50.6K |
| 5 | lip treatment | +2162% | 9 | 47.3K |
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Top beauty posts this week
Nouvelle Collection ghd cashmere
ghd · YouTube · 1M views
✨Amal Clooney's Albies-Ready Makeup Look✨#amalclooneynews #charlottetilbury #makeuplook #thealbies
Charlotte Tilbury · YouTube · 760.4K views
Erin Parsons and Archival Frost Lipstick!
MAC Cosmetics · YouTube · 496.9K views
مين قال إن الكونسيلر بس لتحت العين؟ 😉💗
Benefit Cosmetics · YouTube · 212K views
Shop Kitsch Hair Towel Wrap
Kitsch · YouTube · 195.5K views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds. Figures are rounded and the page is updated weekly.
Frequently asked questions
What is trending in beauty on YouTube right now?
The fastest-rising beauty topic this week is "india", up +129198% in views week-over-week with 7.9M views across 8 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official beauty brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, after the weekly scan of brand channels. Subscribers also get per-brand and per-post breakdowns.