Calm in créme form. Claydreaming is a soft brown-purple nail polish that feels like a reset. #shorts
OPI · YouTube · 250.1K views
Beauty Trends on YouTube This Week (September 2026)
The beauty topics gaining ground this week on YouTube, TikTok and Instagram, with the posts people watched most.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | eyeshadow | +218% | 16 | 34.6K |
| 2 | self-tanner | +118% | 16 | 335.9K |
| 3 | ponytail | +116% | 16 | 59.6K |
| 4 | united kingdom | +95% | 11 | 323.7K |
| 5 | canada | +93% | 9 | 324.4K |
See all rising beauty topics
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Top beauty posts this week
Bali Body Gradual Tanning Butter
Bali Body · YouTube · 244.1K views
SPOT THE DIFFERENCE 👀🖤✨ Laneige Skincare
LANEIGE · YouTube · 85.2K views
What Happens When We Die? Theresa Caputo On 25 Years Talking to Spirits
The Skinny Confidential · YouTube · 77.7K views
OUR CRISPIEST SWIRLS ASMR #trulybeauty #shorts #asmr #satisfying #Bodycare #shaveroutine
Truly · YouTube · 38.9K views
We put our NEW Intense Perfume Mist to the ultimate test at MSG 🪩
Sol de Janeiro · YouTube · 38.8K views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
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Start free trial →Frequently asked questions
What is trending in beauty on YouTube right now?
The fastest-rising beauty topic this week is "eyeshadow", up +218% in views week-over-week with 34.6K views across 16 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official beauty brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.