Almond Shower Oil & Refill | L'Occitane en Provence
L’Occitane · YouTube · 4.2M views
Beauty Trends on YouTube This Week (August 2026)
The beauty topics gaining ground this week on YouTube, TikTok and Instagram, with the posts people watched most.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | cause-related or csr | +151178% | 9 | 4.2M |
| 2 | mascara | +4897% | 24 | 1.3M |
| 3 | brow gel | +2652% | 8 | 57.4K |
| 4 | foundation | +2239% | 17 | 529.5K |
| 5 | setting spray | +1767% | 9 | 409.6K |
See all rising beauty topics
Start free trial →Full rankings · every brand · every platform · updated weekly
Top beauty posts this week
5 SECOND SWIRL CHALLENGE #trulybeauty #swirl #shorts #asmr #satisfying
Truly · YouTube · 3M views
32mm Pro Waver
Mermade Hair · YouTube · 615.5K views
Milani Highly Rated Lash Extensions XL Volumizing Tubing Mascara - What's Inside is Everything
Milani · YouTube · 607.4K views
Glow Fixation Application
jane iredale · YouTube · 397.3K views
Introducing NEW Intense Perfume Mists ❤️🔥
Sol de Janeiro · YouTube · 322.4K views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
Track every beauty metric, live
Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is trending in beauty on YouTube right now?
The fastest-rising beauty topic this week is "cause-related or csr", up +151178% in views week-over-week with 4.2M views across 9 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official beauty brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.