MEGA LIVE. August 23rd. 2pm EST ❤️🔥 The Cheirosa Intense Mists drop and we're going live to celebrate. 59, 62, 74. gou
Sol de Janeiro · TikTok · 5.6M views
Beauty Trends on TikTok This Week (August 2026)
The beauty topics gaining ground this week on YouTube, TikTok and Instagram, with the posts people watched most.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | lash serum | +14565% | 14 | 387K |
| 2 | eye cream | +13447% | 40 | 2.4M |
| 3 | diversity and inclusion | +4683% | 13 | 443.7K |
| 4 | miami | +4231% | 19 | 359.4K |
| 5 | dry shampoo | +2701% | 28 | 433.6K |
See all rising beauty topics
Start free trial →Full rankings · every brand · every platform · updated weekly
Top beauty posts this week
see you again tomorrow, london ☾
r.e.m. beauty · TikTok · 2.8M views
The eye duo built for longevity. Double Serum Eye + Total Eye Lift as tested by @samsoneli_ on ig #DoubleSerumEye #Clar
Clarins · TikTok · 2.3M views
Can't wait to spill the tea on this one!! Come back tomorrow to learn more about the secret behind @Rihanna’s iconic lo
Fenty Beauty · TikTok · 1.4M views
كنا عارفين إن بينهم شيء. والآن صار الموضوع رسمي عبدالصمد القرشي × آني وداني. The sweetest secret is finally out. Abdul S
Abdul Samad al qurashi · TikTok · 1.3M views
Your summer plans don't stop. Neither should your lip care. Le Chouchou Lip Softening Balm keeps lips soft, glossy, and
EADEM · TikTok · 1M views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
Track every beauty metric, live
Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is trending in beauty on TikTok right now?
The fastest-rising beauty topic this week is "lash serum", up +14565% in views week-over-week with 387K views across 14 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official beauty brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.