Looking sharp 👏 The sharpener included with our Shapelifter Micro Contour Stick gently perfects the tip so your contour
Morphe · TikTok · 1.4M views
Beauty Trends on TikTok This Week (October 2026)
The beauty topics gaining ground this week on YouTube, TikTok and Instagram, with the posts people watched most.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | bun | +8970% | 13 | 501.6K |
| 2 | cocoa butter | +4210% | 8 | 251.5K |
| 3 | brunette | +4116% | 15 | 716.6K |
| 4 | leave-in conditioner | +4000% | 13 | 723.9K |
| 5 | menopause awareness month | +2828% | 9 | 32.8K |
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Top beauty posts this week
We have a 🚨 SITUATION 🚨 Tune in tomorrow for the broadcast! 👀
KAYALI · TikTok · 1M views
your fave’s fave? you made our whole year! 🌺🐬💫 The ‘Blue Moon’ music video is out now, and knowing AirWash™ is on Zar
K18 Biomimetic Hairscience · TikTok · 830.1K views
Vel routine reset 🫧 Shop some of our routine go-to’s on TikTok Shop Live 15/10 🤎 1. Honey Gloss Shampoo - to remove bu
Gisou · TikTok · 701.7K views
Glow Recipe x are coming together for an unexpected moment: the limited-edition Glass Balm Duo. Inspired by Buldak’s ico
Glow Recipe · TikTok · 681.5K views
The wait for bronze is over. Meet our NEW Bronze Filter Palettes 🤎 Launching 20th Oct 🌎
Huda Beauty · TikTok · 675.2K views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds. Figures are rounded and the page is updated weekly.
Frequently asked questions
What is trending in beauty on TikTok right now?
The fastest-rising beauty topic this week is "bun", up +8970% in views week-over-week with 501.6K views across 13 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official beauty brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, after the weekly scan of brand channels. Subscribers also get per-brand and per-post breakdowns.