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Huda Beauty · TikTok · 5.3M views
Beauty Trends on TikTok This Week (September 2026)
The beauty topics gaining ground this week on YouTube, TikTok and Instagram, with the posts people watched most.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | squalane | +3770% | 26 | 8.6M |
| 2 | collagen | +3680% | 40 | 8.6M |
| 3 | body oil | +3437% | 26 | 4.2M |
| 4 | bun | +3265% | 17 | 1.8M |
| 5 | ceramides | +3163% | 31 | 8.6M |
See all rising beauty topics
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Top beauty posts this week
how to get the smoothest bikini shave! 👙✨ #trulybeauty #bodycare #asmr #shaveroutine #satisfying
Truly · TikTok · 3.1M views
when the founder has to sing for two hours in 30 minutes but would do anything for her make up brand ♡
r.e.m. beauty · TikTok · 2.9M views
Between day and night, a deep blue embraces the sky: it’s the blue hour. A moment with an electrifying effect, when ever
Guerlain · TikTok · 2.3M views
Your shade. Your finish. Your KIKO. Endless ways to play with colour, powered by high-performance formulas and Italian q
Kiko Milano · TikTok · 1.8M views
Quelle vibe te ressemble le plus en ce moment ? Parce qu’on sait que ton mood dépend de l’heure, du jour et probableme
Adopt · TikTok · 1.7M views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is trending in beauty on TikTok right now?
The fastest-rising beauty topic this week is "squalane", up +3770% in views week-over-week with 8.6M views across 26 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official beauty brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.