the eternal sunshine glow ⋆ ˚｡ cheek combo: ⋆miss mercury highlight topper ⋆fembot fatale sweet dreams eyeshadow quad
r.e.m. beauty · Instagram · 14.5M views
Beauty Trends on Instagram This Week (August 2026)
The beauty topics gaining ground this week on YouTube, TikTok and Instagram, with the posts people watched most.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | usa | +87433% | 8 | 1.2M |
| 2 | smokey eye | +2734% | 11 | 5.4M |
| 3 | hydration | +1945% | 8 | 193.1K |
| 4 | germany | +1823% | 10 | 1.9M |
| 5 | europe | +1467% | 21 | 365K |
See all rising beauty topics
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Top beauty posts this week
New launch is really just thaaat good 🙂↔️ Join the drop on 8.19.
Fenty Beauty · Instagram · 4.4M views
Love is found in the little things. ❤️ This Rakhi, celebrate your bond with the gift of beauty and wellness - thoughtfu
Kama Ayurveda · Instagram · 4M views
Didthis lip stain pass the test? 🧐What do you think?❤️
Huda Beauty · Instagram · 3.6M views
Mermaid waves forever and always 🧜♀️ Using our 32mm Pro Waver.
Mermade Hair · Instagram · 3.3M views
Shhhhhhh. Face wax time 🫧✨💕 ✨ Shop Cosmic Candy wax in-store and online @ultabeauty #ultafinds #facewaxing #facewax
Wakse · Instagram · 3.3M views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
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Start free trial →Frequently asked questions
What is trending in beauty on Instagram right now?
The fastest-rising beauty topic this week is "usa", up +87433% in views week-over-week with 1.2M views across 8 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official beauty brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.