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Huda Beauty · Instagram · 11.2M views
Beauty Trends on Instagram This Week (September 2026)
The beauty topics gaining ground this week on YouTube, TikTok and Instagram, with the posts people watched most.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | seoul | +6622% | 11 | 73.5K |
| 2 | glycolic acid | +6169% | 18 | 11.2M |
| 3 | squalane | +3941% | 27 | 11.3M |
| 4 | salicylic acid | +3933% | 15 | 11.2M |
| 5 | collagen | +3895% | 34 | 11.4M |
See all rising beauty topics
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Top beauty posts this week
Recreating 4 of Hailey Bieber’s most iconic eras 💫 Which one’s your favourite? #IconRecreation #HaileyBieber
Percy & Reed · Instagram · 8.2M views
Calm in créme form. Claydreaming is a soft brown-purple nail polish that feels like a reset.
OPI · Instagram · 6.4M views
Your sibling's personality is basically a password only you could crack. 👀 This Rakhi, we want to know - ‘if your sibl
Kama Ayurveda · Instagram · 3.8M views
eyes lit like the sky…. ˚｡⋆୨୧˚🔮
r.e.m. beauty · Instagram · 2.9M views
Between day and night, a deep blue embraces the sky: it’s the blue hour. A moment with an electrifying effect, when ever
Guerlain · Instagram · 2.5M views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
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Start free trial →Frequently asked questions
What is trending in beauty on Instagram right now?
The fastest-rising beauty topic this week is "seoul", up +6622% in views week-over-week with 73.5K views across 11 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official beauty brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.