Spotted: Gracie Abrams lighting up a Parisian café.
Chanel · YouTube · 4.3M views
Fashion Trends on YouTube This Week (August 2026)
This week's fashion trends, based on which topics are gaining views fastest across brand channels.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | brand awareness / brand storytelling | +9122% | 29 | 6.9M |
| 2 | dress | +5044% | 22 | 2.7M |
| 3 | silk | +3964% | 9 | 723.1K |
| 4 | influencer marketing | +1741% | 20 | 7M |
| 5 | leather | +1562% | 26 | 3.3M |
See all rising fashion topics
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Top fashion posts this week
FALL 26 WITH ROSÉ, CONNOR STORRIE & LIU WEN
Saint Laurent · YouTube · 50.3K views
Beauty salon 🐈 🐭 💅
Hermès · YouTube · 19.3K views
The Savoir-Faire of the Lady Dior Water Lilies #DiorAW26
Christian Dior · YouTube · 17.9K views
Introducing Angels Among Us, a docuseries which follows the journey of finding our next Angel.
Victoria’s Secret · YouTube · 13.5K views
A denim dream. JENNIE wore custom Calvin Klein Collection for the Summer Sonic Festival in Tokyo.
Calvin Klein · YouTube · 13.3K views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is trending in fashion on YouTube right now?
The fastest-rising fashion topic this week is "brand awareness / brand storytelling", up +9122% in views week-over-week with 6.9M views across 29 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official fashion brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.