Retail Trends on TikTok This Week (September 2026)

This week's retail trends: rising topics and the posts that reached the most people.

Last updated · refreshed weekly from Submarine.ai data

Rising topics this week

#TopicGrowth (WoW)Posts (7d)Views (7d)
1partnership / collab / co-branding+111%1512.8M
2behind-the-scenes or bts+101%83.5M
3jeans+74%1613.4M
4dress+28%1312.6M
5product launch-3%2520.9M

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Full rankings · every brand · every platform · updated weekly

Top retail posts this week

  • The shoes that change the rules of the game. It’s ON! #lefties #leftieseverywhereforeveryone

    Lefties · TikTok · 7.7M views

  • 💿BERSHKA MUSIC: @marina sena If you were wondering... this is Marina Sena x BERSHKA. Out now. 🤍

    Bershka · TikTok · 6M views

  • Y a plus d'un grelot dans ma manche

    Grand Frais · TikTok · 3.5M views

  • C’est pourtant si simple.🪐 Chez nous on appelle ça « Projet Thomas P. »

    Auchan · TikTok · 2.2M views

  • INTO THE PROCESS IX – SHOES AND BAGS CONTEMPORARY ESSENTIALS ZARA MAN   Inspiration, leather selection, feel, design, sk

    Zara · TikTok · 1.9M views

  • It’s the season @lyricmariahheard

    H&M · TikTok · 1.6M views

Methodology

Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.

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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.

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Frequently asked questions

What is trending in retail on TikTok right now?

The fastest-rising retail topic this week is "partnership / collab / co-branding", up +111% in views week-over-week with 12.8M views across 15 posts, according to Submarine.ai's weekly measurement.

How are these trends detected?

Submarine.ai tags and analyzes every post from official retail brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.

How often is this page updated?

Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.

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