Spotted: Gracie Abrams lighting up a Parisian café.
Chanel · YouTube · 4.3M views
Luxury Trends on YouTube This Week (August 2026)
What's moving in luxury and beauty this week: the topics gaining views fastest, plus the posts that did the biggest numbers.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | diversity and inclusion | +79633% | 8 | 1.3M |
| 2 | paris | +37885% | 12 | 6.8M |
| 3 | women's empowerment | +15761% | 8 | 1.3M |
| 4 | dress | +5044% | 22 | 2.7M |
| 5 | mascara | +4897% | 24 | 1.3M |
See all rising luxury topics
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Top luxury posts this week
Almond Shower Oil & Refill | L'Occitane en Provence
L’Occitane · YouTube · 4.2M views
5 SECOND SWIRL CHALLENGE #trulybeauty #swirl #shorts #asmr #satisfying
Truly · YouTube · 3M views
Rolex presents: Dawa Yangzum Sherpa – Life at Altitude
Rolex · YouTube · 1.3M views
32mm Pro Waver
Mermade Hair · YouTube · 615.5K views
Milani Highly Rated Lash Extensions XL Volumizing Tubing Mascara - What's Inside is Everything
Milani · YouTube · 607.4K views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
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Start free trial →Frequently asked questions
What is trending in luxury on YouTube right now?
The fastest-rising luxury topic this week is "diversity and inclusion", up +79633% in views week-over-week with 1.3M views across 8 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official luxury brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.