Not to be dramatic, but....something BIG (and SPARKLY) is coming. Stay tuned for more details.
Victoria’s Secret · YouTube · 5.1M views
Luxury Trends on YouTube This Week (October 2026)
What's moving in luxury and beauty this week: the topics gaining views fastest, plus the posts that did the biggest numbers.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | bra | +28297% | 9 | 1M |
| 2 | setting powder | +23758% | 9 | 768.5K |
| 3 | new york | +5864% | 32 | 7.2M |
| 4 | new york city | +2632% | 11 | 1.3M |
| 5 | lotion | +2342% | 13 | 50.6K |
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Top luxury posts this week
Maybelline New York - New Super Stay Matte Max Cushion Foundation - Heli
Maybelline · YouTube · 3.4M views
Rolex & BBC – Arts in Motion – Ep. 1: Jakub Józef Orliński – Beyond the Curtain Call
Rolex · YouTube · 2.7M views
KATSEYE's Daniela's Guide to Faux Freckles and Bleached Brows | Beauty Secrets | Vogue
Vogue · YouTube · 1.6M views
My Favorite Piece of Jewelry I've Ever Made #traxnyc #chain #shorts
Trax NYC Custom Jewelry · YouTube · 1.5M views
Nouvelle Collection ghd cashmere
ghd · YouTube · 1M views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds. Figures are rounded and the page is updated weekly.
Frequently asked questions
What is trending in luxury on YouTube right now?
The fastest-rising luxury topic this week is "bra", up +28297% in views week-over-week with 1M views across 9 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official luxury brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, after the weekly scan of brand channels. Subscribers also get per-brand and per-post breakdowns.