Some call it magic when @JoeyKing (in @miumiu) and @Maisie_Williams (in @elliemisner) link up on the red carpet, and we
Vogue · Instagram · 13.5M views
Luxury Trends on Instagram This Week (September 2026)
What's moving in luxury and beauty this week: the topics gaining views fastest, plus the posts that did the biggest numbers.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | rome | +10034% | 12 | 4.7M |
| 2 | berlin | +7587% | 14 | 433K |
| 3 | glycolic acid | +6169% | 18 | 11.2M |
| 4 | sarah burton | +6024% | 15 | 1.7M |
| 5 | belt | +5092% | 25 | 1.1M |
See all rising luxury topics
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Top luxury posts this week
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Huda Beauty · Instagram · 11.2M views
Recreating 4 of Hailey Bieber’s most iconic eras 💫 Which one’s your favourite? #IconRecreation #HaileyBieber
Percy & Reed · Instagram · 8.2M views
Calm in créme form. Claydreaming is a soft brown-purple nail polish that feels like a reset.
OPI · Instagram · 6.4M views
From her first Grammy look in a sculptural creation by Arab designer #AshiStudio to the matching #NicholasJebran looks s
Vogue Arabia · Instagram · 5.3M views
Che @dualipa, cover star del numero di settembre di #VogueItalia, sia una grande amante dell’Italia è ormai risaputo: da
Vogue Italia · Instagram · 4.3M views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
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Start free trial →Frequently asked questions
What is trending in luxury on Instagram right now?
The fastest-rising luxury topic this week is "rome", up +10034% in views week-over-week with 4.7M views across 12 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official luxury brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.