Luxury Trends on TikTok This Week (August 2026)

What's moving in luxury and beauty this week: the topics gaining views fastest, plus the posts that did the biggest numbers.

Last updated · refreshed weekly from Submarine.ai data

Rising topics this week

#TopicGrowth (WoW)Posts (7d)Views (7d)
1madelyn cline+18993%119.3M
2outer banks+18261%149.1M
3lash serum+14565%14387K
4eye cream+13447%402.4M
5chicago+6211%8100K

See all rising luxury topics

Start free trial

Full rankings · every brand · every platform · updated weekly

Top luxury posts this week

  • See you on campus. Shop Gant x Yale University at gant.com.

    Gant · TikTok · 5.7M views

  • MEGA LIVE. August 23rd. 2pm EST ❤️‍🔥 The Cheirosa Intense Mists drop and we're going live to celebrate. 59, 62, 74. gou

    Sol de Janeiro · TikTok · 5.6M views

  • 👀👀👀 The #OuterBanks cast spills more tea at the link in bio. #ScreenTime #MadelynCline #OBX

    Glamour · TikTok · 5M views

  • Driving rain #Burberry

    Burberry · TikTok · 3.4M views

  • The Foodie Guide · Capítulo 3: Funky Chen. Street food asiático en pleno centro de Madrid: Pad Thai, ramen, gyozas, baos

    El Corte Inglés · TikTok · 3M views

  • see you again tomorrow, london ☾

    r.e.m. beauty · TikTok · 2.8M views

Methodology

Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.

Track every luxury metric, live

Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.

Start free trial

Frequently asked questions

What is trending in luxury on TikTok right now?

The fastest-rising luxury topic this week is "madelyn cline", up +18993% in views week-over-week with 9.3M views across 11 posts, according to Submarine.ai's weekly measurement.

How are these trends detected?

Submarine.ai tags and analyzes every post from official luxury brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.

How often is this page updated?

Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.

Want these numbers in your inbox?