And we shall dance again: #KateMoss #GucciPrimavera Music: ‘Wicked Game’ by Chris Isaak
Gucci · TikTok · 6.6M views
Luxury Trends on TikTok This Week (September 2026)
What's moving in luxury and beauty this week: the topics gaining views fastest, plus the posts that did the biggest numbers.
Last updated · refreshed weekly from Submarine.ai data
Rising topics this week
| # | Topic | Growth (WoW) | Posts (7d) | Views (7d) |
|---|---|---|---|---|
| 1 | starting a business | +7160% | 15 | 2.6M |
| 2 | boots | +6883% | 20 | 6.5M |
| 3 | sandra bullock | +5961% | 17 | 1.2M |
| 4 | squalane | +3770% | 26 | 8.6M |
| 5 | collagen | +3680% | 40 | 8.6M |
See all rising luxury topics
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Top luxury posts this week
STUDIO MARY LENNOX Zara Home introduces a new collaboration with Studio Mary Lennox, the Berlin-based floral design st
Zara Home · TikTok · 5.4M views
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Huda Beauty · TikTok · 5.3M views
With the arrival of Bubba Watson as a new Richard Mille partner, the brand set out to create a tourbillon watch capable
Richard Mille · TikTok · 3.9M views
Ami Kids starts where every story begins: childhood, friendship and the freedom to be yourself.
Ami Paris · TikTok · 3.8M views
Respectfully third wheeling on @Trinity Tatum and @brycealakai’s date!! And I’d do it again!! #LoveIslandUSA #TrinityTa
Cosmopolitan · TikTok · 3.3M views
Methodology
Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.
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Start free trial →Frequently asked questions
What is trending in luxury on TikTok right now?
The fastest-rising luxury topic this week is "starting a business", up +7160% in views week-over-week with 2.6M views across 15 posts, according to Submarine.ai's weekly measurement.
How are these trends detected?
Submarine.ai tags and analyzes every post from official luxury brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.
How often is this page updated?
Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.