Food & Beverage Trends on Instagram This Week (October 2026)

What's trending in food and drink this week, from rising topics to the posts people watched most.

Last updated · refreshed weekly from Submarine.ai data

Rising topics this week

#TopicGrowth (WoW)Posts (7d)Views (7d)
1beer+1851%148.9M
2teaser or pre-launch+986%233.4M
3united states+683%11386.8K
4spirits+496%17348.7K
5partnership / collab / co-branding+406%456M

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Top food & beverage posts this week

  • primos, não tem nada melhor do que chegar em casa e relaxar depois de um dia cheio, né? E agora, quem me faz companhia é

    Coca-Cola · Instagram · 16.2M views

  • ¿Y tú? ¿Tienes claro ya tu CRUSHCAMPO? Le hemos encomendado a una misión: conseguir que aquellos cruzcamperos que no ten

    Cruzcampo · Instagram · 4.4M views

  • Very, very limited 👀

    Gatorade · Instagram · 2.4M views

  • Aquele desejo tá te chamando pros boxes. 🏎️ Experimente o novo McMenu Racing e o novo Menu Red Bull® Energizer e faça u

    McDonald’s · Instagram · 2.3M views

  • Sprite + Joker. Seriously

    Sprite · Instagram · 1.7M views

  • A little something sweet for Thee Hotties 🍯 #PopeyesPartner First 100 guests to buy the Honey Chicken Biscuit on FRIDAY

    Popeyes · Instagram · 1.3M views

Methodology

Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds. Figures are rounded and the page is updated weekly.

How we measure: full methodology

Frequently asked questions

What is trending in food & beverage on Instagram right now?

The fastest-rising food & beverage topic this week is "beer", up +1851% in views week-over-week with 8.9M views across 14 posts, according to Submarine.ai's weekly measurement.

How are these trends detected?

Submarine.ai tags and analyzes every post from official food & beverage brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.

How often is this page updated?

Every week, after the weekly scan of brand channels. Subscribers also get per-brand and per-post breakdowns.