Food & Beverage Trends on Instagram This Week (September 2026)

What's trending in food and drink this week, from rising topics to the posts people watched most.

Last updated · refreshed weekly from Submarine.ai data

Rising topics this week

#TopicGrowth (WoW)Posts (7d)Views (7d)
1tomato+1801%134.1M
2cocoa+1499%123.5M
3citrus+733%124.6M
4teaser or pre-launch+382%167.1M
5brand awareness / brand storytelling+156%965.6M

See all rising food & beverage topics

Start free trial

Full rankings · every brand · every platform · updated weekly

Top food & beverage posts this week

  • what leak🤪

    Chipotle Mexican Grill · Instagram · 3.9M views

  • Any ideas? 👀

    Hershey’s · Instagram · 3.2M views

  • Crew: “We need to check under the No. 60 car.” @ryanpreece_ : “Hold my OIKOS!” 💪🥤🏎️   Tune in Saturday and cheer on t

    Oikos · Instagram · 1.2M views

  • Nada não, só pra te lembrar que ainda é Agosto… 🫩

    Lacta · Instagram · 1.1M views

  • Doce, delicado e com aquele toque de caramelo. 🍨🥃 Tudo por @ballantinesbr Sweet Blend e a Ice Crea Rave #BallantinesSw

    Ballantine’s · Instagram · 1M views

  • From the French Alps to an iconic celebration in NYC. 200 years young and still making history. Marking two centuries of

    Evian · Instagram · 1M views

Methodology

Submarine.ai tags every post from official brand channels with AI and measures topic momentum as week-over-week view growth (last 7 days vs the 7 days before). Topics shown here cleared minimum volume thresholds; figures are rounded. Updated weekly.

Track every food & beverage metric, live

Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.

Start free trial

Frequently asked questions

What is trending in food & beverage on Instagram right now?

The fastest-rising food & beverage topic this week is "tomato", up +1801% in views week-over-week with 4.1M views across 13 posts, according to Submarine.ai's weekly measurement.

How are these trends detected?

Submarine.ai tags and analyzes every post from official food & beverage brand channels on YouTube, TikTok and Instagram. A topic counts as trending when its views grow sharply across multiple brands and posts. The growth figures compare the last 7 days to the 7 days before.

How often is this page updated?

Every week, from the latest full scrape of brand channels. Subscribers get trend movement daily, with per-brand and per-post breakdowns.

Want these numbers in your inbox?