Top Perfume Brands on YouTube in 2026, Ranked by Views
Perfume and fragrance brands ranked by the audience their scent content reaches on YouTube, TikTok and Instagram. The table below covers 100+ tracked perfume brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Lancôme | 1.1M | 361 | 0.0% |
| 2 |  Sol de Janeiro | 642.6K | 40.7K | 6.3% |
| 3 |  Rare Beauty | 298.2K | 20.2K | 6.8% |
| 4 |  SUPERZ. BUDAPEST | 250.2K | 3.3K | 1.3% |
| 5 |  Armani Beauty | 51.4K | 56 | 0.1% |
| 6 |  SLY JOHN'S LAB PARFUMS | 47K | 3.7K | 8.0% |
| 7 |  AJMAL | 39.8K | 89 | 0.2% |
| 8 |  Truly | 35.2K | 790 | 2.2% |
| 9 |  Naseem Perfume | 34.3K | 81 | 0.2% |
| 10 |  Chanel | 29.3K | 3.6K | 12% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders brands by total views on their perfume and fragrance content over the trailing 30 days on YouTube. Posts are matched to the topic by AI tagging, so a brand's general content does not count, only its perfume and fragrance posts. Figures are rounded; the snapshot refreshes every week.
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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is the most popular perfume brand on YouTube in 2026?
Lancôme currently leads the ranking with 1.1M views on YouTube over the last 30 days, according to Submarine.ai's weekly measurement.
How are these perfume brands ranked?
By measured performance of their perfume and fragrance content: total views over the trailing 30 days on YouTube on posts Submarine.ai has tagged with the topic. 100+ brands qualified this month, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.