Top Perfume Brands on Instagram in 2026, Ranked by Views
Perfume and fragrance brands ranked by the audience their scent content reaches on YouTube, TikTok and Instagram. The table below covers 460+ tracked perfume brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Rare Beauty | 22.7M | 239.1K | 1.1% |
| 2 |  Kylie Cosmetics | 14.5M | 126.2K | 0.9% |
| 3 |  KAYALI | 5.6M | 140.6K | 2.5% |
| 4 |  REINE DE SABA | 4.3M | 758 | 0.0% |
| 5 |  Sol de Janeiro | 4.3M | 127K | 3.0% |
| 6 |  Armani Beauty | 4M | 79.4K | 2.0% |
| 7 |  Adopt | 3.8M | 65K | 1.7% |
| 8 |  Kiko Milano | 3.3M | 24.6K | 0.7% |
| 9 |  Lancôme | 2.6M | 57.9K | 2.2% |
| 10 | BBW | 2.6M | 36K | 1.4% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders brands by total views on their perfume and fragrance content over the trailing 30 days on Instagram. Posts are matched to the topic by AI tagging, so a brand's general content does not count, only its perfume and fragrance posts. Figures are rounded; the snapshot refreshes every week.
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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is the most popular perfume brand on Instagram in 2026?
Rare Beauty currently leads the ranking with 22.7M views on Instagram over the last 30 days, according to Submarine.ai's weekly measurement.
How are these perfume brands ranked?
By measured performance of their perfume and fragrance content: total views over the trailing 30 days on Instagram on posts Submarine.ai has tagged with the topic. 460+ brands qualified this month, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.