Perfume Brands on Instagram: Views and Engagement, 2026
Perfume and fragrance brands ranked by the audience their scent content reaches on YouTube, TikTok and Instagram. The table below covers 480+ tracked perfume brands.
Last updated · refreshed weekly from Submarine.ai data
Top 5 perfume brands by Instagram views, 30 days to October 19th 2026: 1. Sol de Janeiro (7.6M), 2. KAYALI (6.2M), 3. Gisou (5.8M), 4. YSL Beauty (4M), 5. Skylar (3.3M).
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Sol de Janeiro | 7.6M | 248.4K | 3.3% |
| 2 |  KAYALI | 6.2M | 138K | 2.2% |
| 3 |  Gisou | 5.8M | 148.7K | 2.6% |
| 4 |  YSL Beauty | 4M | 177.8K | 4.4% |
| 5 |  Skylar | 3.3M | 34.8K | 1.0% |
| 6 |  BBW | 2.9M | 53.7K | 1.9% |
| 7 |  Guerlain | 2.5M | 47.9K | 1.9% |
| 8 |  Kenneth Cole | 2.3M | 154.4K | 6.7% |
| 9 |  Afnan Perfumes | 1.7M | 4.1K | 0.24% |
| 10 |  Viktoria Beckham | 1.6M | 11.5K | 0.72% |
Showing 10 of 25
Get ranks 11 to 25 now and this ranking's changes every week by email.
Need the full product? Start a free trial (card required, 14 days)Full rankings, all tracked brands, every platform, updated weekly.
Methodology
Submarine.ai tracks official brand channels on YouTube, TikTok and Instagram. This ranking orders brands by total views on their perfume and fragrance content over the trailing 30 days on Instagram. Posts are matched to the topic by AI tagging, so only a brand's perfume and fragrance posts count toward its total. Figures are rounded and the ranking is updated weekly.
Views are the views recorded on posts published in the trailing 30 days. Engagement is likes plus comments on those posts. Engagement rate is engagement divided by views. Each platform reports these numbers in its own way, so compare like with like. Only official brand channels count.
Frequently asked questions
Which perfume brand had the most social media views on Instagram in 2026?
In the latest weekly measurement Sol de Janeiro had the most views on Instagram: 7.6M on posts published in the last 30 days. This is measured views, not a popularity poll.
How are these perfume brands ranked?
By total views over the trailing 30 days on Instagram on posts tagged with perfume and fragrance. 480+ brands qualified, and the order comes from their measured views.
How often is this ranking updated?
Every week, after the weekly scan of brand channels. The date at the top of the page shows the latest update.