Best Perfume Brands in 2026, Ranked by Real Social Media Data
Perfume and fragrance brands ranked by the audience their scent content reaches on YouTube, TikTok and Instagram. The table below covers 570+ tracked perfume brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Rare Beauty | 25M | 536.3K | 2.1% |
| 2 |  Kylie Cosmetics | 14.6M | 134.7K | 0.9% |
| 3 |  Sol de Janeiro | 12.6M | 252.2K | 2.0% |
| 4 |  KAYALI | 6.1M | 175.9K | 2.9% |
| 5 |  Adopt | 5.9M | 116.8K | 2.0% |
| 6 |  REINE DE SABA | 4.3M | 758 | 0.0% |
| 7 |  Armani Beauty | 4.2M | 91.6K | 2.2% |
| 8 |  SUPERZ. BUDAPEST | 3.7M | 29.8K | 0.8% |
| 9 |  Kiko Milano | 3.4M | 28.5K | 0.8% |
| 10 | BBW | 3.2M | 73.1K | 2.3% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders brands by total views on their perfume and fragrance content over the trailing 30 days. Posts are matched to the topic by AI tagging, so a brand's general content does not count, only its perfume and fragrance posts. Figures are rounded; the snapshot refreshes every week.
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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is the most popular perfume brand in 2026?
Rare Beauty currently leads the ranking with 25M views across YouTube, TikTok, and Instagram over the last 30 days, according to Submarine.ai's weekly measurement.
How are these perfume brands ranked?
By measured performance of their perfume and fragrance content: total views over the trailing 30 days across YouTube, TikTok, and Instagram on posts Submarine.ai has tagged with the topic. 570+ brands qualified this month, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.