Perfume Brands on TikTok: Views and Engagement, 2026
Perfume and fragrance brands ranked by the audience their scent content reaches on YouTube, TikTok and Instagram. The table below covers 300+ tracked perfume brands.
Last updated · refreshed weekly from Submarine.ai data
Top 5 perfume brands by TikTok views, 30 days to October 19th 2026: 1. Guerlain (5M), 2. Afnan Perfumes (4.2M), 3. Sol de Janeiro (3.5M), 4. Scentbird (3.3M), 5. Marcel Franck (2.5M).
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Guerlain | 5M | 21.5K | 0.43% |
| 2 |  Afnan Perfumes | 4.2M | 3.5K | 0.08% |
| 3 |  Sol de Janeiro | 3.5M | 100.4K | 2.8% |
| 4 |  Scentbird | 3.3M | 62.6K | 1.9% |
| 5 |  Marcel Franck | 2.5M | 150.5K | 6.0% |
| 6 |  Lake & Skye | 2.1M | 5.7K | 0.27% |
| 7 |  Adopt | 1.9M | 71K | 3.8% |
| 8 |  SUPERZ. BUDAPEST | 1.8M | 6.4K | 0.35% |
| 9 |  Gisou | 1.3M | 103.2K | 7.8% |
| 10 |  AJMAL | 1.2M | 3.9K | 0.31% |
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Methodology
Submarine.ai tracks official brand channels on YouTube, TikTok and Instagram. This ranking orders brands by total views on their perfume and fragrance content over the trailing 30 days on TikTok. Posts are matched to the topic by AI tagging, so only a brand's perfume and fragrance posts count toward its total. Figures are rounded and the ranking is updated weekly.
Views are the views recorded on posts published in the trailing 30 days. Engagement is likes plus comments on those posts. Engagement rate is engagement divided by views. Each platform reports these numbers in its own way, so compare like with like. Only official brand channels count.
Frequently asked questions
Which perfume brand had the most social media views on TikTok in 2026?
In the latest weekly measurement Guerlain had the most views on TikTok: 5M on posts published in the last 30 days. This is measured views, not a popularity poll.
How are these perfume brands ranked?
By total views over the trailing 30 days on TikTok on posts tagged with perfume and fragrance. 300+ brands qualified, and the order comes from their measured views.
How often is this ranking updated?
Every week, after the weekly scan of brand channels. The date at the top of the page shows the latest update.