Top Luxury Fashion Brands on TikTok in 2026, Ranked by Views

Fashion houses ranked by the views and engagement their collections, campaigns and shows generate. The table below covers 60+ tracked luxury fashion brands.

Last updated · refreshed weekly from Submarine.ai data

#BrandViews (30d)EngagementEng. rate
1Miu Miu40.5M17.7K0.0%
2Burberry26.3M86.7K0.3%
3Jean-Paul Gaultier13.4M46.2K0.3%
4Gant11.1M2.2K0.0%
5Tory Burch4.2M208K4.9%
6Loewe4M98.2K2.4%
7Louis Vuitton3.7M41.1K1.1%
8Marc Jacobs3.1M1.6K0.1%
9Lacoste2.9M12K0.4%
10Rimowa2.9M2.2K0.1%

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Full rankings · every brand · every platform · updated weekly

Methodology

Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders luxury fashion brands by total content views over the trailing 30 days on TikTok, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.

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Frequently asked questions

What is the most popular luxury fashion brand on TikTok in 2026?

Miu Miu currently leads the ranking with 40.5M views on TikTok over the last 30 days, according to Submarine.ai's weekly measurement.

How are these luxury fashion brands ranked?

By measured performance: total video and post views over the trailing 30 days on TikTok. Submarine.ai tracks 60+ luxury fashion brands continuously, so the order comes from audience numbers rather than an editor's picks.

How often is this ranking updated?

Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.

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