Top Luxury Fashion Brands on Instagram in 2026, Ranked by Views
Fashion houses ranked by the views and engagement their collections, campaigns and shows generate. The table below covers 80+ tracked luxury fashion brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Victoria’s Secret | 31.3M | 1.1M | 3.4% |
| 2 |  Chanel | 26.2M | 543.3K | 2.1% |
| 3 |  Christian Dior | 25.1M | 1.6M | 6.4% |
| 4 |  Calvin Klein | 17.2M | 517.9K | 3.0% |
| 5 |  Hugo Boss | 14.1M | 91.8K | 0.7% |
| 6 |  CROCS | 11.6M | 139.7K | 1.2% |
| 7 |  Lacoste | 8.7M | 104.8K | 1.2% |
| 8 |  Saint Laurent | 7.8M | 225.9K | 2.9% |
| 9 |  Coach | 6.9M | 286.9K | 4.2% |
| 10 |  Fendi | 6.7M | 198.7K | 3.0% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders luxury fashion brands by total content views over the trailing 30 days on Instagram, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.
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Start free trial →Frequently asked questions
What is the most popular luxury fashion brand on Instagram in 2026?
Victoria’s Secret currently leads the ranking with 31.3M views on Instagram over the last 30 days, according to Submarine.ai's weekly measurement.
How are these luxury fashion brands ranked?
By measured performance: total video and post views over the trailing 30 days on Instagram. Submarine.ai tracks 80+ luxury fashion brands continuously, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.