Luxury Brands on YouTube: Views and Engagement, 2026
The most watched luxury and beauty brands, ranked by the views and engagement their content earns on YouTube, TikTok and Instagram. The table below covers 720+ tracked luxury brands.
Last updated · refreshed weekly from Submarine.ai data
Top 5 luxury brands by YouTube views, 30 days to October 6th 2026: 1. Garnier (110.6M), 2. Kitsch (89.9M), 3. CeraVe (77.3M), 4. Chanel (44.2M), 5. Victoria’s Secret (39.9M).
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Garnier | 110.6M | 14K | 0.01% |
| 2 |  Kitsch | 89.9M | 349.1K | 0.39% |
| 3 |  CeraVe | 77.3M | 274 | 0.00% |
| 4 |  Chanel | 44.2M | 78.7K | 0.18% |
| 5 |  Victoria’s Secret | 39.9M | 338.4K | 0.84% |
| 6 |  L'Oréal | 39.4M | 21.5K | 0.05% |
| 7 |  Burt's Bees | 20.2M | 154 | 0.00% |
| 8 |  Rolex | 17.4M | 7.9K | 0.05% |
| 9 |  Burberry | 13.3M | 7.7K | 0.06% |
| 10 |  Prada | 13M | 14.3K | 0.11% |
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Methodology
Submarine.ai tracks official brand channels on YouTube, TikTok and Instagram. This ranking orders luxury brands by total views over the trailing 30 days on YouTube, with engagement and engagement rate shown for context. Figures are rounded and the ranking is updated weekly.
Views are the views recorded on posts published in the trailing 30 days. Engagement is likes plus comments on those posts. Engagement rate is engagement divided by views. Each platform reports these numbers in its own way, so compare like with like. Only official brand channels count.
Frequently asked questions
Which luxury brand had the most social media views on YouTube in 2026?
In the latest weekly measurement Garnier had the most views on YouTube: 110.6M on posts published in the last 30 days. This is measured views, not a popularity poll.
How are these luxury brands ranked?
By total views over the trailing 30 days on YouTube on official brand channels. Submarine.ai tracks 720+ luxury brands, and the order comes from their measured views.
How often is this ranking updated?
Every week, after the weekly scan of brand channels. The date at the top of the page shows the latest update.