Top Luxury Brands on TikTok in 2026, Ranked by Views
The most watched luxury and beauty brands, ranked by the views and engagement their content earns on YouTube, TikTok and Instagram. The table below covers 1070+ tracked luxury brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Vogue | 43.3M | 1.6M | 3.8% |
| 2 |  Miu Miu | 40.5M | 17.7K | 0.0% |
| 3 |  r.e.m. beauty | 36.9M | 1.1M | 2.9% |
| 4 |  Burberry | 26.3M | 86.7K | 0.3% |
| 5 |  El Corte Inglés | 21.8M | 71.1K | 0.3% |
| 6 |  Cosmopolitan | 20.7M | 1.5M | 7.1% |
| 7 |  InStyle | 17.4M | 653K | 3.8% |
| 8 |  Jean-Paul Gaultier | 13.4M | 46.2K | 0.3% |
| 9 |  Vanity Fair | 12.7M | 370.6K | 2.9% |
| 10 |  Breuninger | 12.3M | 9.4K | 0.1% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders luxury brands by total content views over the trailing 30 days on TikTok, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.
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Start free trial →Frequently asked questions
What is the most popular luxury brand on TikTok in 2026?
Vogue currently leads the ranking with 43.3M views on TikTok over the last 30 days, according to Submarine.ai's weekly measurement.
How are these luxury brands ranked?
By measured performance: total video and post views over the trailing 30 days on TikTok. Submarine.ai tracks 1070+ luxury brands continuously, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.