Top Haircare Brands on YouTube in 2026, Ranked by Views
Haircare brands ranked by how their hair content performs across platforms. The table below covers 90+ tracked haircare brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Matrix | 751.5K | 53K | 7.1% |
| 2 |  The Skinny Confidential | 152K | 536 | 0.4% |
| 3 |  Mermade Hair | 61.9K | 510 | 0.8% |
| 4 |  Kitsch | 49.8K | 1K | 2.0% |
| 5 |  It's A 10 | 45.3K | 662 | 1.5% |
| 6 |  Rizos Curls | 45.1K | 1.1K | 2.5% |
| 7 |  Truly | 31.1K | 349 | 1.1% |
| 8 |  ELF Cosmetics | 26.2K | 1.3K | 5.0% |
| 9 |  Redken | 24.4K | 318 | 1.3% |
| 10 |  Olaplex | 18.6K | 76 | 0.4% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders brands by total views on their haircare content over the trailing 30 days on YouTube. Posts are matched to the topic by AI tagging, so a brand's general content does not count, only its haircare posts. Figures are rounded; the snapshot refreshes every week.
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Start free trial →Frequently asked questions
What is the most popular haircare brand on YouTube in 2026?
Matrix currently leads the ranking with 751.5K views on YouTube over the last 30 days, according to Submarine.ai's weekly measurement.
How are these haircare brands ranked?
By measured performance of their haircare content: total views over the trailing 30 days on YouTube on posts Submarine.ai has tagged with the topic. 90+ brands qualified this month, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.