Haircare Brands on Instagram: Views and Engagement, 2026
Haircare brands ranked by how their hair content performs across platforms. The table below covers 250+ tracked haircare brands.
Last updated · refreshed weekly from Submarine.ai data
Top 5 haircare brands by Instagram views, 30 days to October 19th 2026: 1. Gisou (5.5M), 2. L'Oréal Paris (5.5M), 3. L'Oréal Professionnel (3.2M), 4. Youmi Beauty (2.9M), 5. Kérastase (1.9M).
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Gisou | 5.5M | 160.9K | 2.9% |
| 2 |  L'Oréal Paris | 5.5M | 255.2K | 4.7% |
| 3 |  L'Oréal Professionnel | 3.2M | 50.9K | 1.6% |
| 4 |  Youmi Beauty | 2.9M | 3K | 0.10% |
| 5 |  Kérastase | 1.9M | 36.8K | 1.9% |
| 6 |  Vichy | 1.5M | 26K | 1.8% |
| 7 |  Batiste | 1.5M | 3.5K | 0.24% |
| 8 |  Viviscal | 1.5M | 3.1K | 0.21% |
| 9 |  Kama Ayurveda | 1.3M | 5.9K | 0.45% |
| 10 |  Garnier | 1.3M | 92.5K | 7.1% |
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Methodology
Submarine.ai tracks official brand channels on YouTube, TikTok and Instagram. This ranking orders brands by total views on their haircare content over the trailing 30 days on Instagram. Posts are matched to the topic by AI tagging, so only a brand's haircare posts count toward its total. Figures are rounded and the ranking is updated weekly.
Views are the views recorded on posts published in the trailing 30 days. Engagement is likes plus comments on those posts. Engagement rate is engagement divided by views. Each platform reports these numbers in its own way, so compare like with like. Only official brand channels count.
Frequently asked questions
Which haircare brand had the most social media views on Instagram in 2026?
In the latest weekly measurement Gisou had the most views on Instagram: 5.5M on posts published in the last 30 days. This is measured views, not a popularity poll.
How are these haircare brands ranked?
By total views over the trailing 30 days on Instagram on posts tagged with haircare. 250+ brands qualified, and the order comes from their measured views.
How often is this ranking updated?
Every week, after the weekly scan of brand channels. The date at the top of the page shows the latest update.