Best Haircare Brands in 2026, Ranked by Real Social Media Data
Haircare brands ranked by how their hair content performs across platforms. The table below covers 300+ tracked haircare brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Kama Ayurveda | 28M | 16.7K | 0.1% |
| 2 |  amika | 22.3M | 16.4K | 0.1% |
| 3 |  Gisou | 11.8M | 239.7K | 2.0% |
| 4 |  MONDAY Haircare | 10M | 92.1K | 0.9% |
| 5 |  Kérastase | 5.3M | 65.8K | 1.2% |
| 6 |  PATTERN | 4.4M | 109.8K | 2.5% |
| 7 |  Matrix | 3.8M | 333K | 8.7% |
| 8 |  Percy & Reed | 2.6M | 3.4K | 0.1% |
| 9 |  K18 Biomimetic Hairscience | 2.5M | 21.4K | 0.9% |
| 10 |  Viviscal | 2.3M | 1.8K | 0.1% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders brands by total views on their haircare content over the trailing 30 days. Posts are matched to the topic by AI tagging, so a brand's general content does not count, only its haircare posts. Figures are rounded; the snapshot refreshes every week.
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Start free trial →Frequently asked questions
What is the most popular haircare brand in 2026?
Kama Ayurveda currently leads the ranking with 28M views across YouTube, TikTok, and Instagram over the last 30 days, according to Submarine.ai's weekly measurement.
How are these haircare brands ranked?
By measured performance of their haircare content: total views over the trailing 30 days across YouTube, TikTok, and Instagram on posts Submarine.ai has tagged with the topic. 300+ brands qualified this month, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.