Top Affordable Beauty Brands on Instagram in 2026, Ranked by Views
Drugstore and mass-market beauty brands ranked by their audience numbers on social media. The table below covers 100+ tracked affordable beauty brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  r.e.m. beauty | 45.1M | 866.2K | 1.9% |
| 2 |  Kiko Milano | 12.7M | 383.5K | 3.0% |
| 3 |  NYX Cosmetics | 9.1M | 193.5K | 2.1% |
| 4 |  Urban Decay | 7.6M | 152.4K | 2.0% |
| 5 |  Viktoria Beckham | 7M | 106.4K | 1.5% |
| 6 |  OPI | 6.9M | 161.9K | 2.4% |
| 7 |  ELF Cosmetics | 6.3M | 303.2K | 4.8% |
| 8 |  Maybelline | 5.7M | 157.6K | 2.8% |
| 9 |  LANEIGE | 5.5M | 112.3K | 2.0% |
| 10 |  LIQUID I.V. | 5.4M | 62.8K | 1.2% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders affordable beauty brands by total content views over the trailing 30 days on Instagram, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.
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Start free trial →Frequently asked questions
What is the most popular affordable beauty brand on Instagram in 2026?
r.e.m. beauty currently leads the ranking with 45.1M views on Instagram over the last 30 days, according to Submarine.ai's weekly measurement.
How are these affordable beauty brands ranked?
By measured performance: total video and post views over the trailing 30 days on Instagram. Submarine.ai tracks 100+ affordable beauty brands continuously, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.