Top Prestige Beauty Brands on Instagram in 2026, Ranked by Views
High-end beauty brands ranked by what their content earns in views and engagement. The table below covers 120+ tracked prestige beauty brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Huda Beauty | 44.1M | 809.8K | 1.8% |
| 2 |  Kama Ayurveda | 28M | 33.6K | 0.1% |
| 3 |  Kylie Cosmetics | 24.7M | 515.3K | 2.1% |
| 4 |  Rare Beauty | 23.1M | 976K | 4.2% |
| 5 |  Natasha Denona | 14.8M | 133.6K | 0.9% |
| 6 |  ONE/SIZE by Patrick Starrr | 14.6M | 119.2K | 0.8% |
| 7 |  Fenty Beauty | 14.4M | 570K | 3.9% |
| 8 |  MAC Cosmetics | 13.4M | 592.4K | 4.4% |
| 9 |  Gisou | 12M | 255K | 2.1% |
| 10 |  Charlotte Tilbury | 7.4M | 301.6K | 4.1% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders prestige beauty brands by total content views over the trailing 30 days on Instagram, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.
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Start free trial →Frequently asked questions
What is the most popular prestige beauty brand on Instagram in 2026?
Huda Beauty currently leads the ranking with 44.1M views on Instagram over the last 30 days, according to Submarine.ai's weekly measurement.
How are these prestige beauty brands ranked?
By measured performance: total video and post views over the trailing 30 days on Instagram. Submarine.ai tracks 120+ prestige beauty brands continuously, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.