Luxury Home Brands on Instagram: Views and Engagement, 2026
Luxury home and interior brands ranked by their social media performance. The table below covers 20+ tracked luxury home brands.
Last updated · refreshed weekly from Submarine.ai data
Top 5 luxury home brands by Instagram views, 30 days to October 6th 2026: 1. Roche Bobois (5.4M), 2. Zara Home (1.3M), 3. Ralph Lauren Home (410K), 4. Georg Jensen (127.6K), 5. Eichholtz (120.5K).
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Roche Bobois | 5.4M | 8.3K | 0.06% |
| 2 |  Zara Home | 1.3M | 51.6K | 0.82% |
| 3 |  Ralph Lauren Home | 410K | 35.9K | 4.0% |
| 4 |  Georg Jensen | 127.6K | 129 | 0.04% |
| 5 |  Eichholtz | 120.5K | 4.8K | 1.9% |
| 6 |  Baccarat | 114.2K | 7.3K | 2.8% |
| 7 |  Minotti | 106.4K | 27.1K | 2.7% |
| 8 |  Ginori 1735 | 77.9K | 4.4K | 4.3% |
| 9 |  Cassina | 63.8K | 4.6K | 1.5% |
| 10 |  Flexform | 48.4K | 3.9K | 1.7% |
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Methodology
Submarine.ai tracks official brand channels on YouTube, TikTok and Instagram. This ranking orders luxury home brands by total views over the trailing 30 days on Instagram, with engagement and engagement rate shown for context. Figures are rounded and the ranking is updated weekly.
Views are the views recorded on posts published in the trailing 30 days. Engagement is likes plus comments on those posts. Engagement rate is engagement divided by views. Each platform reports these numbers in its own way, so compare like with like. Only official brand channels count.
Frequently asked questions
Which luxury home brand had the most social media views on Instagram in 2026?
In the latest weekly measurement Roche Bobois had the most views on Instagram: 5.4M on posts published in the last 30 days. This is measured views, not a popularity poll.
How are these luxury home brands ranked?
By total views over the trailing 30 days on Instagram on official brand channels. Submarine.ai tracks 20+ luxury home brands, and the order comes from their measured views.
How often is this ranking updated?
Every week, after the weekly scan of brand channels. The date at the top of the page shows the latest update.