Top Luxury Home Brands on Instagram in 2026, Ranked by Views
Luxury home and interior brands ranked by their social media performance. The table below covers 20+ tracked luxury home brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Roche Bobois | 1.7M | 12.6K | 0.8% |
| 2 |  Zara Home | 1.3M | 25.1K | 1.9% |
| 3 |  Ginori 1735 | 500.8K | 6.6K | 1.3% |
| 4 |  Baccarat | 258.7K | 18.6K | 7.2% |
| 5 |  Cassina | 159K | 4.7K | 3.0% |
| 6 |  Georg Jensen | 136.9K | 668 | 0.5% |
| 7 |  Ralph Lauren Home | 77K | 22.5K | 29% |
| 8 |  The Rug Company | 71.7K | 123 | 0.2% |
| 9 |  Giorgetti | 59K | 2.1K | 3.5% |
| 10 |  Trudon | 56.2K | 4.1K | 7.4% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders luxury home brands by total content views over the trailing 30 days on Instagram, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.
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Start free trial →Frequently asked questions
What is the most popular luxury home brand on Instagram in 2026?
Roche Bobois currently leads the ranking with 1.7M views on Instagram over the last 30 days, according to Submarine.ai's weekly measurement.
How are these luxury home brands ranked?
By measured performance: total video and post views over the trailing 30 days on Instagram. Submarine.ai tracks 20+ luxury home brands continuously, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.