Top Car Brands on TikTok in 2026, Ranked by Views
Car brands ranked by the audience their videos and posts pull in across YouTube, TikTok and Instagram. The table below covers 30+ tracked car brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Skoda | 11.3M | 23.2K | 0.2% |
| 2 |  Hyundai | 10.1M | 36.2K | 0.4% |
| 3 |  BMW | 7.3M | 380K | 5.2% |
| 4 |  Mercedes-Benz | 2.7M | 233.5K | 8.6% |
| 5 |  Cadillac | 2M | 23.8K | 1.2% |
| 6 | Vauxhall | 1.8M | 1.5K | 0.1% |
| 7 |  Lexus | 860.7K | 42.4K | 4.9% |
| 8 |  Volkswagen | 856K | 57K | 6.7% |
| 9 |  Toyota | 302.9K | 24.1K | 8.0% |
| 10 |  Genesis | 300.4K | 18.2K | 6.1% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders car brands by total content views over the trailing 30 days on TikTok, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.
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Submarine.ai tracks millions of posts across YouTube, TikTok and Instagram. Subscribers get the full rankings, post-level analytics, topic intelligence and weekly trend alerts.
Start free trial →Frequently asked questions
What is the most popular car brand on TikTok in 2026?
Skoda currently leads the ranking with 11.3M views on TikTok over the last 30 days, according to Submarine.ai's weekly measurement.
How are these car brands ranked?
By measured performance: total video and post views over the trailing 30 days on TikTok. Submarine.ai tracks 30+ car brands continuously, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.