Top Car Brands on Instagram in 2026, Ranked by Views

Car brands ranked by the audience their videos and posts pull in across YouTube, TikTok and Instagram. The table below covers 30+ tracked car brands.

Last updated · refreshed weekly from Submarine.ai data

#BrandViews (30d)EngagementEng. rate
1Genesis11.6M93.7K0.8%
2Toyota10.6M9.6K0.1%
3Peugeot9M73.4K0.8%
4Cadillac8.9M122.8K1.4%
5Ford5M7.1K0.1%
6Citroën4.2M31.7K0.8%
7Chrysler3.7M15.3K0.4%
8Skoda3.3M33K1.0%
9BYD2.1M44.9K2.2%
10Chevrolet1.9M56.5K2.9%

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Full rankings · every brand · every platform · updated weekly

Methodology

Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders car brands by total content views over the trailing 30 days on Instagram, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.

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Frequently asked questions

What is the most popular car brand on Instagram in 2026?

Genesis currently leads the ranking with 11.6M views on Instagram over the last 30 days, according to Submarine.ai's weekly measurement.

How are these car brands ranked?

By measured performance: total video and post views over the trailing 30 days on Instagram. Submarine.ai tracks 30+ car brands continuously, so the order comes from audience numbers rather than an editor's picks.

How often is this ranking updated?

Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.

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