Skincare Brands on Instagram: Views and Engagement, 2026
The skincare brands people watch most, ranked by the views and engagement their skincare content gets each month. The table below covers 590+ tracked skincare brands.
Last updated · refreshed weekly from Submarine.ai data
Top 5 skincare brands by Instagram views, 30 days to October 19th 2026: 1. r.e.m. beauty (18.9M), 2. Glow Recipe (11.6M), 3. ELF Cosmetics (6.9M), 4. LANEIGE (5.7M), 5. Wakse (4.4M).
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  r.e.m. beauty | 18.9M | 512.2K | 2.7% |
| 2 |  Glow Recipe | 11.6M | 465.9K | 4.0% |
| 3 |  ELF Cosmetics | 6.9M | 82.6K | 1.2% |
| 4 |  LANEIGE | 5.7M | 193.1K | 3.4% |
| 5 |  Wakse | 4.4M | 17.9K | 0.41% |
| 6 |  essence cosmetics | 3.2M | 101.6K | 3.2% |
| 7 |  L'Oréal Paris | 3.1M | 147.4K | 4.7% |
| 8 |  SK-II | 3.1M | 20.6K | 0.67% |
| 9 |  Sol de Janeiro | 3.1M | 77.4K | 2.5% |
| 10 |  Bali Body | 2.9M | 21K | 0.73% |
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Methodology
Submarine.ai tracks official brand channels on YouTube, TikTok and Instagram. This ranking orders brands by total views on their skincare content over the trailing 30 days on Instagram. Posts are matched to the topic by AI tagging, so only a brand's skincare posts count toward its total. Figures are rounded and the ranking is updated weekly.
Views are the views recorded on posts published in the trailing 30 days. Engagement is likes plus comments on those posts. Engagement rate is engagement divided by views. Each platform reports these numbers in its own way, so compare like with like. Only official brand channels count.
Frequently asked questions
Which skincare brand had the most social media views on Instagram in 2026?
In the latest weekly measurement r.e.m. beauty had the most views on Instagram: 18.9M on posts published in the last 30 days. This is measured views, not a popularity poll.
How are these skincare brands ranked?
By total views over the trailing 30 days on Instagram on posts tagged with skincare. 590+ brands qualified, and the order comes from their measured views.
How often is this ranking updated?
Every week, after the weekly scan of brand channels. The date at the top of the page shows the latest update.