Top Confectionery Brands on Instagram in 2026, Ranked by Views
Candy and chocolate brands ranked by views and engagement. The table below covers 10+ tracked confectionery brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  M&M’s | 15.7M | 2.2K | 0.0% |
| 2 |  Lacta | 10.3M | 8.8K | 0.1% |
| 3 |  Ben & Jerry’s | 3.7M | 126.7K | 3.5% |
| 4 |  Reese’s | 3.4M | 104.3K | 3.1% |
| 5 |  Haribo | 1.6M | 5.4K | 0.3% |
| 6 |  Cadbury | 1.5M | 4.4K | 0.3% |
| 7 |  Hershey’s | 1.4M | 33.6K | 2.4% |
| 8 |  Oreo | 553.2K | 44.8K | 8.1% |
| 9 |  Maltesers | 482.8K | 1.2K | 0.2% |
| 10 |  Nutella | 318.6K | 8.6K | 2.7% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders confectionery brands by total content views over the trailing 30 days on Instagram, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.
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Start free trial →Frequently asked questions
What is the most popular confectionery brand on Instagram in 2026?
M&M’s currently leads the ranking with 15.7M views on Instagram over the last 30 days, according to Submarine.ai's weekly measurement.
How are these confectionery brands ranked?
By measured performance: total video and post views over the trailing 30 days on Instagram. Submarine.ai tracks 10+ confectionery brands continuously, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.