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Nutella on Social Media in 2026

Nutella is active on Instagram, Tiktok. Over the last 30 days its posts drew 182.7K views and 3K engagements, an engagement rate of 1.6%.

Last updated October 19, 2026 · refreshed weekly from Submarine.ai data

Tracked publicly since August 2026

Views (30d): 182.7K
Engagements: 3K
Engagement rate: 1.6%
Posts: 14

Where Nutella's views come from

Instagram94%
Tiktok6%

Change vs prior 30 days: -41%
Share of views from the top post: 34%
Category median engagement rate: 2.4% (Confectionary)

What Nutella posts about

brand awareness / brand storytelling
cocoa
hazelnut
chocolate
snack
condiment

Top posts

Back to a staple with a Nutella toast that never disappoints 🍓 ❤️Instagram · 62.1K views
The perfect way to get through the afternoon slump 💛 share this with someone you want to make a Nu…Instagram · 30.3K views
With Nutella Biscuits, sharing is always caring 🫱🏼‍🫲🏽 tag your bestie 👯‍♀️Instagram · 29.8K views
A little Nutella, so many reasons to smile 😄 ❤️ We know our reason to smile, but what’s yours? Tel…Instagram · 16.7K views

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