Top Retail Brands on Instagram in 2026, Ranked by Views
Large retailers ranked by the views and engagement their social channels bring in each month. The table below covers 40+ tracked retail brands.
Last updated · refreshed weekly from Submarine.ai data
| # | Brand | Views (30d) | Engagement | Eng. rate |
|---|---|---|---|---|
| 1 |  Oysho | 72.1M | 16.5K | 0.0% |
| 2 |  Grand Frais | 28.7M | 16.7K | 0.1% |
| 3 |  Leroy Merlin | 15.9M | 169K | 1.1% |
| 4 |  Monoprix | 13.2M | 4.6K | 0.0% |
| 5 |  Bershka | 11M | 206.5K | 1.9% |
| 6 |  Intersport | 10.7M | 62.6K | 0.6% |
| 7 |  JD Sports | 10.4M | 77.8K | 0.7% |
| 8 |  Auchan | 7.9M | 35.1K | 0.4% |
| 9 |  Zara | 7.1M | 616.9K | 8.7% |
| 10 |  Intermarché | 5.9M | 1.8K | 0.0% |
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Methodology
Submarine.ai continuously monitors official brand channels on YouTube, TikTok and Instagram. This ranking orders retail brands by total content views over the trailing 30 days on Instagram, with engagement and engagement rate shown for context. Figures are rounded; the snapshot refreshes every week.
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Start free trial →Frequently asked questions
What is the most popular retail brand on Instagram in 2026?
Oysho currently leads the ranking with 72.1M views on Instagram over the last 30 days, according to Submarine.ai's weekly measurement.
How are these retail brands ranked?
By measured performance: total video and post views over the trailing 30 days on Instagram. Submarine.ai tracks 40+ retail brands continuously, so the order comes from audience numbers rather than an editor's picks.
How often is this ranking updated?
Every week. Submarine.ai ingests and analyzes millions of posts continuously; this page reflects the latest weekly snapshot.