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Downy on Social Media in 2026

Downy is active on Instagram, Tiktok, Youtube. Over the last 30 days its posts drew 14.7K views and 279 engagements, an engagement rate of 1.9%.

Last updated October 19, 2026 · refreshed weekly from Submarine.ai data

Tracked publicly since August 2026

Views (30d): 14.7K
Engagements: 279
Engagement rate: 1.9%
Posts: 18

Where Downy's views come from

Instagram64%
Youtube21%
Tiktok15%

Change vs prior 30 days: -55%
Share of views from the top post: 21%
Category median engagement rate: 2.2% (Household Cleaning & Laundry)

What Downy posts about

Top posts

Big deals + better-smelling laundry? We’re listening 👀 Stock up on your favorite Downy Scent Boost…Instagram · 3.1K views
New laundry favorite unlocked ✨ A little Downy Light goes a long way 🧺💙Instagram · 2.2K views
Laundry day just got a little more exciting 🧺 Score your favorite Downy products while the deal la…Instagram · 2K views
LAST DAY TO SHOP THE DEAL 💐 Consider this your sign to add a little freshness to your laundry rout…Instagram · 2K views

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